Tech Mahindra drives digital transformation of Singapore-based StarHub


Tech Mahindra said that it has been engaged by StarHub, a Singapore-based provider of communications, entertainment, and digital services, for the latter’s digital transformation to improve customer offerings.

The Indian software company is working with StarHub in modernizing its operations for customer-facing systems and processes to make user journeys easier as well as to boost both IT operational efficiency and customer experiences.

Tech Mahindra said that the partnership has enabled StarHub to launch product offers and business updates faster to launch a secure and flexible platform to ensure the future of its investments and speed up innovations that are based on cloud native concepts.

As part of this collaboration, Tech Mahindra has been working closely with its technology partners, including CompaxDigital, MATRIXX Software, and Dreamcloud to offer digital solutions and services in support of StarHub’s DARE+ strategy, a process that started with a renewed emphasis on the customer experience.

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Johan Buse — StarHub Consumer Business Group Chief said: “Since embarking on DARE+ a year ago, we have made steady progress going beyond telco, transforming our customer journey as we scale our business. With the new StarHub App, we successfully simplified and de-mystified the payment and service management journey for our customers, by bringing a comprehensive and easy-to-use solution straight onto their palms.

“We are proud to have planted our flag in the sand, establishing StarHub as the digital market leader that not only has innovative products and services in the pipeline, but a heart for customer support. StarHub is pleased to work with our partners Tech Mahindra, CompaxDigital, Dreamcloud and Matrixx in this final leg of our commitment to offer a best-in-class digital experience.”

Tech Mahindra drives digital transformation of Singapore-based StarHub

Tech Mahindra drives digital transformation of Singapore-based StarHub. Image courtesy of Gerd Altmann from Pixabay .

The newly designed solution features StarHub App, a one-stop store for the customers of StarHub’s requirements to research, buy services, pay for and manage new and existing services through a single app.

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The StarHub app is powered by a microservices-based Digital BSS suite and modern technology for converged charging. The app also integrates using an artificial intelligence (AI)-friendly chatbot, which offers offline support on any customer journey.

Rajesh Chandiramani — Tech Mahindra Business Head of Communications-Media-Entertainment for EMEA and APJI Markets said: “Our partnership with StarHub is another step in our continued journey towards providing best-in-class digital transformation offerings to enterprises across the world. We commenced this project in February 2022, and in 36 weeks, we helped StarHub launch a digital portfolio aligned with its DARE+ strategy, allowing it to achieve its goal of becoming a complete digital services provider.

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“StarHub’s Infinity Play model, which provides an infinite continuum of connectivity, over-the-top streaming entertainment, cloud gaming, and other digital solutions, was made possible by DARE+. We are confident that our partnership with StarHub will continue to add value to businesses by adhering to the principles of simplify, modernize, and monetize.”

Earlier this year, StarHub roped in Infosys Compaz to drive its IT transformation.

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