Tata Motors introduces Magic Bi-Fuel amid milestone of 400,000 happy customers
Tata Motors, India’s premier commercial vehicle manufacturer, has achieved a significant milestone with 400,000 satisfied customers of its Tata Magic van, making it the country’s most preferred van for last-mile transportation. To celebrate this achievement, the company has launched a new variant, the Magic Bi-Fuel, enhancing the versatility and convenience offered to its customers.
The Tata Magic: A Blend of Efficiency, Design, and Comfort
Renowned for its reliability, efficiency, and affordability, the 10-seater Tata Magic has become a cornerstone in urban and rural mobility in India. It has been especially popular among operators and commuters, thanks to its sleek design, safety features, and passenger comfort. The introduction of the Magic Bi-Fuel variant is set to further cement its position in the market.
Innovative Features and Sustainable Mobility
The new Magic Bi-Fuel variant is equipped with a 694cc engine and offers a dual fuel option—CNG and petrol—providing a cumulative range of approximately 380 kilometers on a single fill. This makes it an ideal choice for a range of uses, from student and staff transportation to last-mile connectivity. The van is designed with several value-added features aimed at reducing ownership costs, including an Eco switch, gearshift advisor, and improved driver ergonomics.
Tata Motors marks a sales milestone with 400,000 Tata Magic customers and launches the new Magic Bi-Fuel variant, enhancing urban and rural mobility in India. Photo courtesy of Tata Motors Limited.
Exceptional Warranty and Maintenance
Tata Motors continues to stand behind the Magic with an exceptional warranty offer of 2 years or 72,000 km, whichever comes first. This commitment is complemented by the van’s reputation for low maintenance costs and high performance, making it a cost-effective solution for fleet operators and individual owners alike.
Leadership Comments on the Milestone
Mr. Anand S, Vice President & Head – Passenger Business at Tata Motors Commercial Vehicles, commented on the milestone, stating, “We are elated to achieve the milestone of 4 lakh happy customers for the versatile Magic brand. Celebrating 4 lakh journeys of trust, efficiency, and comfort, the Magic continues to be the heartbeat of India’s bustling mass mobility.” He further added that the introduction of the Magic Bi-Fuel aims to meet the evolving transportation needs while improving profitability and convenience for their customers.
Tata Motors’ Commitment to Comprehensive Mobility Solutions
As a leader in the commercial vehicle market, Tata Motors is known for its advanced features, efficient powertrains, and rich value additions across its vehicle lineup. The company’s Sampoorna Seva 2.0 initiative and Fleet Edge technology provide comprehensive vehicle lifecycle management, including real-time tracking and analytics, which are invaluable to fleet owners. With over 2,500 service touchpoints nationwide, Tata Motors ensures top-tier maintenance and service, backed by Tata Genuine Parts.
The launch of the Tata Magic Bi-Fuel variant not only celebrates a significant sales milestone but also reflects Tata Motors’ continuous commitment to innovation and customer satisfaction. This new offering is likely to appeal to a broad segment of the market, enhancing Tata’s dominance in the commercial vehicle sector. With its dual fuel capabilities, the Magic Bi-Fuel is set to become a preferred choice for cost-conscious and eco-friendly transportation solutions in India.