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Drinks Industry News
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Monster Energy takes Call of Duty beyond the screen, but can immersive gaming events turn fan loyalty into beverage sales?
Monster Energy has staged an immersive Call of Duty: Modern Warfare 4 launch celebration at Cosm Los Angeles, combining gaming, athletes, creators and digital rewards as the beverage company expands its entertainment-led marketing strategy.
Italian wine exports rebound 17% in the U.S., but Vinitaly.USA arrives as actual sales remain weak
Vinitaly.USA will bring 300 exhibitors and more than 1,000 pre-registered buyers to New York on October 26–27, creating a major trade platform as Italian wine producers confront a recovering import market but persistently weak American retail and hospitality demand.
Nestlé India profit surges 36% but shares tumble as food inflation threatens margin recovery
Nestlé India Limited reported consolidated revenue of ₹6,788.34 crore and net profit of ₹1,009.61 crore in the September quarter, supported by strong volume growth, but inflation warnings triggered a sharp share-price decline despite improved earnings.
Pernod Ricard India sales jump 19% as U.S. falls 10% and China drops 25%
Pernod Ricard’s first-quarter sales fell only 0.9% organically as 19% growth in India partly countered double-digit declines in the United States and China.
KFC drops Pepsi for Coca-Cola across 3,600 U.S. restaurants as cola rivalry shifts again
KFC will replace PepsiCo beverages with Coca-Cola across roughly 3,600 U.S. restaurants from 2027, adding a high-profile win to Coca-Cola’s foodservice network.
Is fibre becoming the next protein? Coca-Cola, PepsiCo and Kraft Heinz are betting on a new consumer habit
Coca-Cola's upcoming prebiotic soda trial, PepsiCo's nationwide fibre innovations and Kraft Heinz's enriched convenience meals suggest a shift in functional nutrition. Independent retail data supports growing consumer interest, but taste, affordability and repeat purchasing will determine the commercial winners.
Why collagen is moving into drinks, snacks and beauty aisles as brands test new demand
Nestlé, Shiseido and emerging wellness brands are taking collagen beyond conventional supplements and into beverages, snacks and beauty retail. The commercial opportunity lies in creating everyday consumption habits, but premium pricing and mixed demand signals could determine which products survive.
Dirty soda is becoming big business. Can Jordan’s Skinny Mixes turn three new syrups into repeat sales?
Jordan's Skinny Mixes has introduced Shirley Temple, Grape Soda and Sweet Cream syrups, expanding its sugar-free soda range as beverage customization moves from specialty shops into American households. The company is positioning its products against both traditional soft drinks and ready-to-drink dirty soda innovations.
Treasury Wine lost A$1.08bn and is now cutting 170 jobs. Is the Penfolds owner finally simplifying enough?
Treasury Wine Estates Limited has eliminated around 170 roles as its new regional operating model takes effect, with marketing, finance, information technology and other corporate functions carrying much of the reduction. The cuts form part of the TWE Ascent transformation, which targets A$100 million of annual savings while the Australian wine group simultaneously concentrates investment behind brands including Penfolds and DAOU.
PepsiCo cuts 2026 profit-growth outlook as North America recovery takes longer
PepsiCo delivered higher third-quarter revenue and better snack volumes but reduced its core earnings-growth forecast as North American margins, inflation and investment requirements offset stronger international performance.