Fobi AI, a Canadian data intelligence company, has signed a deal with plant-based protein company Abbot’s Butcher to provide its Qples coupon platform to the latter.

Abbot’s Butcher with more than 800 retail and foodservice locations in the US was planning to offer digital coupons to customers and make it easier to redeem them. For this, the company selected the Qples coupon platform.

Kristi Fanning — Abbot’s Butcher Marketing Director said: “We are excited to partner with Qples by Fobi and to launch our first-ever digital coupons at Abbot’s Butcher. This will allow us to give back to our customers and drive trials for new customers.”

Fobi AI said that Abbot’s Butcher adds to an expanding list of CPG brands and retailers that are using Qples by Fobi with their print at home and digital couponing requirements. The Canadian firm said that it will earn revenue from the deal via an ongoing per coupon revenue model.

Rob Anson — Fobi AI CEO said: “This deal with Abbot’s Butcher continues our string of success with CPG brands, however, it is also very exciting as we are beginning to see success and expect exponential growth in our business in the Health Food Industry.

“Fobi’s ability to deliver targeted coupons and promotions through the Qples platform, combined with the power of personalized real-time engagement through our Passcreator Wallet pass platform will drive digital transformation in the Health Food Industry.”

  Abbot’s Butcher, data intelligence, digital transformation, Fobi AI, Kristi Fanning, Qples coupon platform, Rob Anson, USA