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Cosmetic Industry News
168 posts
S.NATURE gets Sephora shelf space, but can Aqua Squalane win repeat U.S. demand?
S.NATURE’s Sephora debut puts its Aqua Squalane line before U.S. shoppers, testing whether Korean beauty momentum can become lasting U.S. retail demand.
Luvme Hair turns kinky straight wig care into a retention strategy as human-hair wig market grows
Luvme Hair has released new guidance on maintaining kinky straight human-hair wigs, focusing on moisture, gentle detangling, reduced washing and careful storage. Behind the consumer advice is a broader e-commerce strategy in which product longevity, education and post-purchase satisfaction can influence repeat sales and brand loyalty.
Eos has launched Dewy Lip Shine, but can it stand out in beauty’s most crowded category?
Eos Products is moving beyond traditional balm with a five-shade lip-care and colour hybrid designed to capture demand for affordable, skincare-inspired beauty products.
Can PlusOne turn intimate wellness into Ulta Beauty’s next high-growth category?
Beacon Wellness Brands is taking PlusOne beyond its traditional mass-market base through a nationwide Ulta Beauty rollout that combines intimate care, menopause support and personal wellness.
L’Oréal acquires Innovist majority stake to deepen India beauty market expansion
L’Oréal buys control of Innovist to deepen its India beauty push, but founder autonomy, retail expansion and integration will decide whether growth scales.
Coty (NYSE: COTY) transfers Gucci Beauty license to Kering for $400m
Coty transfers Gucci Beauty license back to Kering for $400 million, one year early. L'Oréal takes over in 2027 under 50-year alliance. COTY debt paydown ahead.
Why e.l.f. Beauty’s 22-person governance cohort matters beyond corporate purpose
Find out how e.l.f. Beauty is expanding access to board leadership, reshaping governance pipelines, and signaling core values to investors. Read more today!
SVEDA targets Southampton and East Hampton as clean skincare moves deeper into luxury retail
Find out how SVEDA’s Hamptons expansion could reshape its luxury skincare retail strategy and premium consumer reach.
e.l.f. Beauty (NYSE: ELF) leans on rhode and Hailey Bieber as core growth stalls
e.l.f. Beauty (NYSE: ELF) is posting record sales, but its core brand has stalled and tariffs squeeze margins. Hailey Bieber's rhode is now the engine.
Why did Estée Lauder and Puig’s $40bn beauty merger collapse before it could reshape prestige beauty?
Estée Lauder’s failed Puig deal exposes beauty M&A’s control problem. Find out why investors backed the standalone turnaround.