Bharti Airtel expands retail presence in Hyderabad with 18 next-gen stores

Bharti Airtel, a leading telecommunications service provider in India, has announced a significant expansion in Hyderabad, unveiling eighteen next-generation Company-owned stores across various localities. This strategic move is set to bolster Airtel’s retail footprint in the region, promising an unparalleled service experience to its customers. The new outlets are located in key areas including Boduppal NGS, My Home Jewel, Moulaali, and several others, marking a milestone in Airtel’s commitment to enhancing customer service and showcasing its latest technologies.

The launch of these stores is part of Airtel’s ongoing efforts to strengthen its direct engagement with customers, offering a comprehensive look at Airtel’s diverse portfolio, which includes Xstream, Xsafe, and the advanced 5G Plus services. Designed with the customer in mind, these stores aim to be a one-stop-shop for all telecommunications needs, from mobile and broadband to Direct-To-Home (DTH) services.

Shivan Bhargava, CEO for Andhra Pradesh and Telangana at Bharti Airtel, emphasized the company’s customer-centric approach, stating, “Customer obsession continues to be the core tenet driving us at Airtel as we embark on a massive retail expansion in the state of Telangana.” This expansion reflects Airtel’s dedication to providing exhaustive services and resolving customer queries efficiently, with store staff — referred to as ‘Airtel Friends’ — trained to deliver an unmatched service experience.

Airtel’s latest retail expansion in Telangana signifies the company’s broader strategy to enhance its offline presence and direct engagement with customers across India. Currently, Airtel boasts a national footprint of 1500 stores, showcasing its commitment to accessible and comprehensive customer service. This move is not just about expanding retail presence; it’s a step towards integrating cutting-edge technology and personalized service to meet the evolving needs of customers.

Bharti Airtel’s aggressive expansion in Hyderabad is a testament to the growing importance of direct customer engagement in the telecommunications industry. By increasing its physical retail presence, Airtel is not only aiming to enhance its service delivery but also to solidify its position in a competitive market. This strategy reflects a wider trend in the industry, where service providers are increasingly focusing on combining technological innovation with personalized customer experiences to drive loyalty and satisfaction.