Tata Elxsi partners with Cultos to launch innovative driver reward program


Indian design and technology company Tata Elxsi has announced its partnership with web3 rewards platform Cultos Global to integrate a blockchain mechanism into its TETHER Connected Vehicle Platform, creating an innovative driver reward program.

This collaboration aims to revolutionize the way driver behavior is tracked and positively influenced, leveraging the power of analytics, ADAS, and driver monitoring features.

By combining the cloud-first TETHER connected vehicle platform with Cultos Global’s blockchain technology, Tata Elxsi has developed a one-of-a-kind solution that enables mobility players to implement a dynamic rewards platform. This platform utilizes gamification techniques to foster consistent engagement and encourage positive behavior modifications among drivers.

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At the core of this program is a driving scorecard that translates into tokens, serving as a unique digital identifier for each user. This digital identifier can be utilized across the ecosystem, granting mobility providers access to first-party data while ensuring enhanced privacy for end consumers.

The applications of this innovative program span a wide range of areas, including insurance, safety incentives, and reliability improvements.

Nitin Pai — Tata Elxsi Chief Strategy Officer and Chief Marketing Officer said: “This partnership marks a significant milestone in our journey to leverage emerging technologies and enhance driver and passenger safety and experience.

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“Whether it’s a mobility provider, vehicle brand, fleet owner, or a road transport authority, our aim is to positively impact driver behavior and road safety using gamification and incentivization, while creating opportunities for reputation, reliability, and monetization.”

By incorporating Cultos Global’s blockchain technology, the Driver Reward Program gains enhanced integrity, security, and transparency. Tata Elxsi’s ultimate goal is to deliver a frictionless and gratifying experience to drivers, cultivating trust, loyalty, and sustained engagement.

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This partnership between Tata Elxsi and Cultos Global has the potential to reshape the landscape of driver rewards, setting new industry standards and paving the way for future advancements.

Pavan Govindan — Cultos Global CEO said: “Cultos complements TETHER offering by providing a single digital identifier for every customer. This not only increases engagement for mobility providers and their customers in the form of tokens that can be redeemed for different Loyalty/Rewards, but it can also be interoperable and can be liquidated.”

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