IndusInd Bank launches innovative financial super-app ‘INDIE’

IndusInd Bank has introduced ‘INDIE,’ an innovative hyper-personalized financial super-app, targeting digitally savvy customers seeking a top-tier digital banking experience. This mobile banking app leverages advanced analytics to offer personalized insights and a host of industry-first features, revolutionizing the way customers bank and engage with finance.

INDIE allows customers to personalize their financial products like never before. For instance, it offers an instant line of credit up to Rs. 5 lakh, providing unparalleled flexibility compared to standard personal loans. Customers can choose the amount they need and pay interest only on what they use.

The app boasts a highly transparent rewards program, giving customers the flexibility to select their preferred brands from top e-commerce names and earn rewards of up to 3% per Rs. 100 spent. These rewards can be redeemed for cashback directly from the app or exchanged for exciting deals and vouchers. Users can even change their selected brands as needed.

INDIE also incorporates the best features of IndusInd Bank, including options like choosing your account number, a high-yield savings account with returns of up to 6.75% p.a., and fixed deposits offering exclusive returns of up to 7.85% p.a. Customers can link their fixed deposits to their savings accounts for seamless transactions.

INDIE prioritizes safety and security, offering numberless debit cards to protect card details, single-use disposable virtual debit cards for lesser-known websites, dynamic PINs for transactions, and a ‘Super OTP’ feature for one-time passwords in low network areas.

The app’s robust data and analytics engine provides intelligent reminders for bill payments and expense tracking, offering insights into monthly spending against budgets. It also suggests money-saving tips and emergency financial products based on customer needs.

INDIE aims to make banking easier, safer, and more engaging than traditional banking apps, catering to the evolving needs of digital-savvy customers.

With INDIE, IndusInd Bank is set to transform the way customers bank and interact with financial products, offering a highly personalized and secure digital banking experience that aligns with the evolving needs of the digital age.