Rinsed acquires Ignite Wash to bolster car wash CRM and sales

In a strategic move aimed at transforming the car wash customer relationship management (CRM) landscape, Rinsed: The Car Wash CRM has acquired Ignite Wash, a leading salesperson platform. This acquisition is set to significantly boost the lifetime value Rinsed offers to its customers by enhancing every interaction a car wash has with its clients, thereby driving growth and customer satisfaction across the industry.

Headquartered in the United States, Rinsed has been a dominant force in the car wash CRM sector for five years, managing over 7.5 million active members for more than 2,600 car washes nationwide. Ignite Wash will now integrate into this robust framework, bringing its unique ‘moment-of-sale’ visibility that significantly impacts customer conversions and sales revenue.

Ignite Wash, known for its effective sales management tools that integrate into existing point-of-sale systems, will complement Rinsed’s comprehensive CRM capabilities. Together, they aim to address a critical gap in the car wash industry: the direct interaction between sales associates and customers. This integration promises a seamless user experience and first-class customer service consistency across operations.

“We first got to know Ignite’s CEO, Kyle Doyle, as a Rinsed customer – when he was head of marketing and customer experience for a fast-growing sponsor-backed car wash group – and were impressed from day one with his customer-obsessed approach to the car wash industry,” said Austin Esecson, co-founder and CEO of Rinsed.

Kyle Doyle, CEO of Ignite Wash, echoes this sentiment, “Joining forces with Rinsed represents a fantastic opportunity for both our team and our customers. We are just getting started and look forward to building upon the Rinsed platform, and contributing to the next phase of innovation in the car wash industry.”

The merger of Rinsed and Ignite Wash represents a significant step in the evolution of customer management within the car wash sector. By aligning CRM strategies with direct sales enhancements, the combined entity is poised to offer unprecedented personalization and efficiency, ultimately fostering greater customer loyalty and increasing revenue.