Banco do Brasil chooses HCLTech for CRM and digital transformation journey
HCLTech, a renowned global tech company, announced its selection by Banco do Brasil, a leading financial institution in Latin America, to drive the bank’s digital transformation and customer relationship management (CRM) with Salesforce integration. This significant collaboration highlights HCLTech’s commitment to advancing digital solutions in the financial sector.
HCLTech and Salesforce: Transforming Customer Service
HCLTech’s partnership with Salesforce marks a critical step in personalizing Banco do Brasil’s customer service. The integration of AI, data unification, and intelligent guidelines within the bank’s omnichannel ecosystem is poised to significantly enhance customer satisfaction and engagement. “We are proud to be part of the transformation and modernization of one of the most important banks in the country,” commented Fabiano Funari, Vice President and Country Manager – Brazil, HCLTech.
Sadagopan Singam, Executive Vice President, Digital Business at HCLTech, added, “We are glad to bring our global consulting and transformation expertise on the Salesforce platform to help Banco do Brasil reimagine itself for the powerful digital world.”
Banco do Brasil selects HCLTech for CRM and digital transformation journey. Photo courtesy of José Maria Silveira Neto/Wikimedia Commons.
Implementing CRM Solutions for Enhanced Customer Experience
HCLTech is assembling a dedicated team with deep CRM experience to deploy Salesforce solutions at Banco do Brasil. This project includes using Salesforce’s Financial Services Cloud for cost-effective services and gaining customer insights, Marketing Cloud for tailored customer experiences, Salesforce integration manager for seamless automation, and Professional Services for a successful implementation.
This robust platform will enable Banco do Brasil to leverage customer interactions and insights, offering more personalized and suitable products, thus enhancing customer relationships and business growth. “We are excited about the partnership with HCLTech and are confident that our integrated solutions will strengthen Banco do Brasil’s relationship with its customers,” said Fabio Costa, General Manager from Salesforce Brazil.
HCLTech’s Commitment and Presence in Brazil
With a 14-year tenure in Brazil, HCLTech operates in São Paulo, São Leopoldo, and Curitiba, driving forward over 200 clients, including several Fortune 500 companies. This venture with Banco do Brasil further consolidates HCLTech’s position as a catalyst for digital progression in Brazilian financial services. Salesforce, Financial Services Cloud, Marketing Cloud, and other related trademarks are part of Salesforce, Inc.’s portfolio, showcasing the breadth of tools available to transform customer experiences in the finance sector.