PDS Limited buys majority stake in design solutions company DBS Lifestyle

PDS Limited, an India-based design-led plug-and-play platform, has acquired a 51% stake in DBS Lifestyle to cater to its US and Europe customers directly.

The company, through this traction, will further improve its footprint in the fashion and home categories in the Indian market.

The internal acquisition will also help DBS Lifestyle to expedite its design-led sourcing penetration across categories and introduce consumer-facing related direct to customer (D2C) brands.

PDS Limited did not disclose the financial terms of the deal.

DBS Lifestyle is a Delhi-based end-to-end design solutions company serving more than 200 fashion and 150 home clients worldwide, apart from well-known key e-commerce players, retailers, and brands in India.

With more than 20,000 original textile designs and patterns to its credit, DBS Lifestyle complements around 2500 artworks and samples to its collection every month.

DBS Lifestyle provides an end-to-end solution from design to manufacturing for online and offline retailers, including RIVER – a multi-designer brand for Amazon Fashion through its Trend & Design Studio and Sourcing business verticals.

Sanjay Jain — PDS Limited Group CEO said: “India has been gaining tremendous traction in the global fashion space, both from a supply and demand standpoint.

“With this transaction, PDS augments its capabilities in India and further builds our design capabilities for servicing global customers.

“With DBS’s experience and insights into evolving fashion trends, our partnership will provide customers with quality products, exceptional design, and great value across fashion and home categories.”

DBS Lifestyle also owns Giacomo Barzaghi, a textile design studio located in Como, Italy.

The proceeds from the transaction will be used to acquire the existing businesses of DBS Lifestyle.

Pallak Seth — PDS Limited Vice-Chairman said: “While DBS has already carved a niche for itself in both the domestic and international markets, we believe under the aegis of the PDS platform, DBS is poised to catapult into the next league.”

As part of the acquisition, PDS Limited will invest INR 21 crores in the new entity Pangram Brands and will consolidate the business of the DBS Lifestyle group under the new entity.