ALL, Inc. expands luxury retail footprint with grand Plymouth showroom launch

ALL, Incorporated, a leading national appliance and cabinetry dealer, has officially unveiled its new luxury showroom in Plymouth, Minnesota, marking a major expansion of its high-end retail footprint in the upper Midwest. Scheduled for a grand opening on May 29, 2025, the new 22,000 sq. ft. showroom arrives as a strategic complement to the company’s flagship 25,000 sq. ft. showroom in Saint Paul. This launch underscores ALL, Inc.‘s long-term commitment to deepening its service capabilities in key suburban markets while capturing the rising demand for luxury home design experiences.

The Plymouth location, situated on Highway 55 in a fully renovated former Mingle / Studio M facility, is designed to provide consumers and design professionals a fully immersive environment for kitchen, cabinetry, and outdoor living solutions. According to ALL, Inc. President Ryan Rutzick, the goal of the new space is to give visitors a tactile and personalized experience with the latest in premium appliance technology and home design.

What Does the New Plymouth Showroom Offer?

Unlike conventional retail outlets, ALL, Inc.’s Plymouth showroom is crafted as a destination for experiential shopping. The space features a broad range of appliance displays — many of them live and operational — allowing customers to engage directly with cutting-edge kitchen appliances and evaluate their performance in real-world settings. This hands-on approach is expected to appeal to both homeowners undertaking luxury remodels and trade professionals managing high-value residential projects.

The showroom showcases premium offerings from leading global brands such as Sub-Zero, Wolf, Thermador, Monogram, Jenn Air, Fisher & Paykel, Bosch, Kitchen Aid, and Café. In addition to major appliances, visitors can explore high-end cabinetry, solid surface materials, lighting, hardware, and a growing portfolio of outdoor kitchen products and small appliances. The range is curated to meet the expectations of discerning customers seeking luxury and durability in equal measure.

How Does the Expansion Fit ALL, Inc.’s Growth Strategy?

The Plymouth showroom signals a measured yet significant scaling of ALL, Inc.’s market reach across the Minneapolis-St. Paul metropolitan region. Building on the success of its Saint Paul flagship, which is recognized as one of the largest high-end appliance and cabinet showrooms in the Midwest, the new location allows ALL, Inc. to service the growing demand in the west metro corridor more directly.

President Ryan Rutzick emphasized the importance of customer engagement in this next phase of growth. In his words, the Plymouth space is not just another showroom but “a one-of-a-kind shopping experience” where consumers can receive individualized design guidance, see full product lines in action, and participate in brand-led education sessions and live demonstrations.

This customer-centric approach aligns with broader industry trends, where personalization and in-store interaction remain critical factors in high-ticket home design purchases despite the growth of online channels. The move also positions ALL, Inc. to remain competitive against regional peers and national players expanding into hybrid omnichannel models.

What Can Customers Expect from the Plymouth Location?

Beyond showcasing product variety, the Plymouth showroom will function as a hub for design inspiration and professional collaboration. The company intends to host a regular cadence of events, including appliance demos, educational workshops, and one-on-one consultations tailored for architects, builders, and discerning homeowners. These events are expected to provide valuable insights into product selection, design trends, installation practices, and long-term maintenance.

With its strategic layout and integrated design zones, the showroom reflects modern customer expectations for contextual displays that simulate real-home environments. The live appliance stations and material selection areas enable clients to visualise how combinations of finishes, technologies, and configurations come together within the context of their unique spaces.

The showroom will operate with open public access but also cater specifically to the professional design community, reinforcing ALL, Inc.’s dual commitment to retail and B2B audiences.

How Is the Luxury Appliance Market Evolving in the Midwest?

The Twin Cities area has witnessed a steady increase in demand for high-end home renovation and new-build construction, with homeowners prioritizing aesthetic cohesion, energy efficiency, and brand prestige in their appliance and cabinetry purchases. As suburban populations grow and affluent homeowners seek design-forward living spaces, retailers like ALL, Inc. are leveraging experiential showrooms to cater to this upward trend.

This market movement is consistent with national patterns where premium appliance categories — such as built-in refrigeration, induction cooktops, and smart ovens — are outperforming mid-market ranges in both volume and margin. Retailers that provide design services alongside product expertise are well-positioned to benefit from this shift.

ALL, Inc.’s expansion is timed to capitalize on these macroeconomic tailwinds, especially as the housing market in Minnesota stabilizes and residential remodeling sees a resurgence following recent cost moderation in construction materials and supply chain normalization.

What Does This Mean for ALL, Inc.’s Future?

ALL, Inc. has steadily grown into one of the United States’ largest privately held appliance and cabinet dealers, with a reputation for quality-driven service and a curated luxury inventory. Its current strategy focuses on strengthening regional dominance through high-touch retail models while expanding its influence among design professionals and custom builders.

The Plymouth showroom represents a scalable prototype for potential future expansions into other growing metros across the Midwest. If successful, this format may lay the groundwork for a multistate showroom network that blends experiential retail with elite brand partnerships.

The company is also likely to continue investing in backend logistics, digital appointment scheduling, and premium customer service options as it seeks to streamline the purchasing process and maintain its differentiation in a competitive landscape.

Can ALL, Inc. Sustain Its Luxury Retail Momentum?

The opening of the Plymouth showroom positions ALL, Inc. at the forefront of premium appliance retail in Minnesota. By pairing its extensive inventory with personalized design support and an experiential in-store model, the company is effectively addressing both the emotional and functional aspects of luxury kitchen and living space design.

As consumers continue to value in-person interactions and tactile product experiences in the luxury home category, ALL, Inc.’s showroom strategy appears well aligned with evolving market expectations. The new location not only meets geographic demand but strengthens the company’s brand equity among discerning homeowners and industry professionals.

If early visitor engagement and community interest translate into conversions, the Plymouth showroom could serve as a case study in how regional retailers can scale presence without compromising exclusivity or service quality.