JIECANG unveils Hungary plant and Smart Motion innovations at Interzum 2025 to power Europe’s future furniture

At Interzum 2025, one of the furniture industry’s most influential international events, China-based Zhejiang JIECANG Linear Motion Technology Co., Ltd. made a strategic leap that could reshape the European intelligent furniture landscape. Held in Cologne on May 20, the company—alongside subsidiaries LOGICDATA and DREAMOTION—not only introduced a suite of advanced actuator-driven motion solutions but also officially launched its Hungary-based manufacturing facility. This move reflects a significant evolution in JIECANG’s global strategy, transitioning from a component supplier to a full-solution smart system provider rooted in localized innovation.

The timing of this announcement aligns with shifting market priorities in Europe, where furniture manufacturers are increasingly seeking partners who can deliver faster lead times, energy-efficient designs, and region-specific service capabilities. JIECANG’s new Hungary facility, situated strategically in Central Europe, aims to reduce shipping distances, enhance supply chain responsiveness, and strengthen relationships with European OEMs and integrators.

What Smart Motion Technologies Did JIECANG Reveal at Interzum 2025?

From ergonomic office furniture to health-enhancing home solutions, JIECANG’s exhibition in Cologne emphasized intelligent motion integration and sustainability. The Smart Standing Desk Solution introduced at the booth supports a 120kg load capacity and an upgraded motion speed of 80mm/s, features often demanded by commercial workspace clients. But the standout feature is over-the-air (OTA) software updates—allowing users to receive firmware enhancements without hardware replacements, mimicking the smartphone experience and elevating lifecycle management for furniture manufacturers.

LOGICDATA, the Austrian subsidiary known for its embedded system expertise, showcased the LOGICflex X platform powered by brushless motors. These motors offer quieter performance, longer lifespans, and reduced maintenance costs—key selling points as the European Union accelerates green tech adoption. Also presented was JIECANG’s DYNAMIC MOTION System, now supporting PoE (Power over Ethernet) and USB-C, signaling a decisive shift toward energy-efficient, digitally integrated furniture ecosystems.

For residential settings, two standout desk designs drew considerable attention. The Inline-Foldable standing desk was praised for reducing shipping volume by half, an innovation aligned with carbon reduction goals in logistics. Meanwhile, the Inline-Ultra Thin desk integrates control units directly into the frame, eliminating the need for bulky attachments. This minimalist product reflects Scandinavian design trends and addresses space optimization needs in modern European apartments.

How Is JIECANG Innovating for Smart Bedrooms and Home Automation?

In partnership with DREAMOTION, JIECANG introduced a suite of intelligent bedroom products that blend comfort with advanced technology. The Aquarius 400M adjustable bed system allows precise angle adjustments tailored to individual sleep patterns. It also integrates sleep monitoring sensors—a feature increasingly sought by health-conscious consumers and sleep research initiatives.

Another highlight was the motorized wardrobe lift, a compact system with a 30kg capacity, equipped with voice control functionality and collision detection. Designed for seamless integration in premium wardrobes, it exemplifies how everyday furniture is becoming smarter, safer, and more accessible, particularly for aging populations and mobility-restricted users.

These innovations come at a time when the smart home sector in Europe is witnessing consistent double-digit growth, and JIECANG’s modular, IoT-ready systems are positioned to offer furniture makers ready-to-deploy intelligent features, reducing their R&D burden while meeting customer expectations.

Why Is the Hungary Facility a Strategic Move for JIECANG?

JIECANG’s decision to establish a manufacturing facility in Hungary is not just about logistics—it marks a deeper shift in how Asian manufacturing firms are repositioning themselves within Europe’s geopolitical and regulatory environment. Hungary, a member of the EU and a growing hub for industrial FDI, offers tariff-free market access, a skilled labor base, and favorable investment policies for advanced manufacturing.

This regionalization effort allows JIECANG to avoid the increasing complexity of cross-border regulations, shorten time-to-market cycles, and assure European customers of origin-compliant sourcing. The factory also represents the company’s commitment to environmental, social, and governance (ESG) goals by cutting down transcontinental emissions and building closer-to-market operations.

The launch at Interzum was strategically symbolic: by presenting the Hungary facility as a cornerstone of its European roadmap, JIECANG sent a clear message to potential clients and partners—it is here to stay, invest, and scale locally. For many OEMs and B2B partners attending the event, that message was particularly relevant as supply chain reliability and local adaptability increasingly influence vendor selection.

How Is JIECANG Transitioning From Component Supplier to Full-Solution Partner?

JIECANG’s strategic reorientation is evident in its evolving product portfolio and market messaging. Rather than offering isolated actuators and control boxes, the company now promotes integrated ecosystems that include hardware, firmware, IoT modules, and cloud compatibility. Through open-access platform architecture, JIECANG invites global partners to customize solutions, enabling co-innovation while reducing time to deployment.

This transformation reflects a broader trend in industrial automation and smart furniture development, where success increasingly depends on vertically integrated solutions and user-centric design. European clients in particular are showing strong preference for vendors that can offer system-level support, ongoing software maintenance, and end-to-end product lifecycle management.

Analysts familiar with the sector view JIECANG’s transition as timely. As pressure mounts on furniture OEMs to deliver smarter, more sustainable, and future-proof products, having a supplier who can serve as a full-solution design and engineering partner becomes not just desirable but essential.

What Does JIECANG’s Expansion Mean for the Future of Intelligent Furniture in Europe?

JIECANG’s Hungary facility and Interzum 2025 rollout signify more than just a product launch. They embody a larger narrative of industrial transformation, where global innovation is being localized to meet European standards in sustainability, speed, and service quality. The move also resonates with a rising trend among Asian technology firms seeking to deepen their global footprint by decentralizing production and aligning closely with end-market regulatory frameworks.

In the coming years, JIECANG is expected to expand its solution offerings across additional verticals, including healthcare and eldercare. Its actuator-based motion systems are already being explored for use in adjustable hospital beds, patient lifts, and mobility aids—segments where precision, safety, and silent operation are mission-critical.

The company’s commitment to open collaboration also positions it as a preferred technology enabler for OEMs developing new categories of smart furniture. As AI and IoT penetrate deeper into everyday environments, the ability to integrate sensors, voice control, power management, and cloud analytics into furniture is becoming a strategic differentiator.

Ultimately, JIECANG’s European expansion, anchored by its Hungary manufacturing hub, could set a new benchmark for how tech-forward, environmentally conscious, and user-centric furniture solutions are conceived and delivered across the continent.