PDS Limited subsidiary Poetic Brands signs licensing deal for Forever 21


PDS Limited, an Indian consumer-driven manufacturing and sourcing company, said that its UK-based subsidiary Poetic Brands has signed a license agreement with the Authentic Brands Group (ABG) for the Forever 21 fashion clothing brand.

Under the agreement, Poetic Brands will hold the rights for manufacturing, marketing, and distributing Forever 21 products in the UK and European regions, including Germany, Spain, France, and Switzerland among others.

Pallak Seth — PDS Limited Vice‐Chairman said: “We are delighted to work with a leading brand like Forever 21. The brand drives innovation across retail, providing designs, fabrications, and fits for customers at an affordable price.

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“Through our relationship with Forever 21, we will deliver quality products and great style to consumers in the UK and Europe, while opening doors to bring on board the best in class partners in our supply chain.”

PDS Limited subsidiary Poetic Brands signs licensing deal for Forever 21

PDS Limited subsidiary Poetic Brands signs licensing deal for Forever 21. Photo courtesy of Atwngirl/Wikipedia.org.

According to PDS Limited, Poetic Brands will steer the growth of the Forever 21 brand across categories such as womenswear, kids wear, menswear, swimwear, athleisure, and fashion accessories.

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Poetic Brands will distribute Forever 21 brand via full‐price retailers and well-known e‐commerce platforms across the UK and the European Union (EU).

Furthermore, Poetic Brands has the scope to create Forever 21 shop‐in‐shops.

Sanjay Jain — PDS Limited Group CEO said: “Forever 21 over the years has emerged as a much‐loved brand that caters to discerning and price‐sensitive audience. We are looking forward to building the Forever 21 brand while delivering superior products and services to consumers in the UK and EU.

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“PDS is consciously evaluating its portfolio to expand value‐added service and high‐margin products and categories. This relationship provides the PDS platform a high growth, fast fashion category.”

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