PDS Limited and George at Asda forge ahead with strategic expansion in Turkey


PDS Limited, a pivotal player in the global fashion infrastructure, has announced a strategic expansion of its partnership with ‘George’, the distinguished fashion label of Asda, one of the leading retail chains in the UK and Europe. This expansion underpins PDS Limited’s commitment to fostering global fashion alliances and marks a significant step in its collaboration with George at Asda, extending its operations into new territories.

The acquisition by PDS of the existing George@Asda sourcing operations in Turkey signifies a pivotal moment in the collaboration between the two entities. This move integrates a dedicated team and infrastructure based in Istanbul, tasked with providing “Sourcing as a Service” within the EMEA region for clothing, footwear, and accessories categories. This initiative represents the second exclusive agreement between George@Asda and PDS, following a successful exclusive arrangement initiated in Dhaka, Bangladesh, in 2022.

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Pallak Seth, Executive Vice Chairman of PDS, highlights the successful history of partnership with CSS in Bangladesh and India, expressing confidence in the Collective Near East expansion. This initiative is expected to benefit both colleagues and suppliers associated with PDS, aiming to establish a proactive, forward-thinking, and transparent sourcing service that aligns seamlessly with George’s objectives and ethos.

PDS Limited Expands Partnership with George at Asda into New Territories

PDS Limited Expands Partnership with George at Asda into New Territories

Sanjay Jain, Group CEO of PDS, underscores the global platform’s capacity to provide customized solutions to leading brands and retailers. The expanded partnership reaffirms the confidence in the longstanding alliance with George, focusing on delivering superior merchandise backed by expertise in global fashion trends.

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George, launched in 1989, has evolved into a mass-market fashion label in the UK, now available in over 560 stores and through George.com. As one of the fastest-growing online fashion businesses, George serves over 800,000 customers a week, standing as one of the largest fashion retailers in Great Britain. This partnership expansion is a testament to the changing face of British fashion, aiming to further enhance its position in the global market through innovative sourcing and collaborative efforts.

The strategic expansion of PDS Limited’s partnership with George at Asda into Turkey is a significant development in the global fashion infrastructure space, demonstrating the power of strategic alliances in driving innovation, efficiency, and growth in the fashion industry. This move not only strengthens the bond between PDS and George but also sets a new precedent for sourcing excellence and global fashion collaboration.

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PDS Limited’s expansion of its partnership with George at Asda into Turkey marks a new era in global fashion sourcing and collaboration. By leveraging its expertise and infrastructure, PDS is poised to enhance the sourcing capabilities for George, contributing to the dynamic evolution of the global fashion landscape. This initiative promises to bring forth new opportunities for innovation, sustainability, and growth in the fashion and retail sectors, further solidifying the partnership’s impact on the international stage.

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