Infosys launches Infosys Aster to transform marketing with AI-driven solutions

Infosys, a global leader in digital services and consulting, today unveiled Infosys Aster, a comprehensive suite of AI-amplified marketing services, solutions, and platforms designed to revolutionize brand engagement and boost marketing efficiency. Aimed at accelerating business growth, Infosys Aster integrates real-time data across customers, brands, and channels, empowering companies to enhance return on investment (ROI) from their marketing efforts.

Infosys Aster leverages cutting-edge technologies, including real-time Unreal Engine 3D, AR/VR/XR, and digital twin CGI modeling, to create immersive and engaging brand experiences. By utilizing AI to harness customer and marketing data, Infosys Aster enables brands to unlock valuable insights and engage customers across multiple channels more effectively.

The platform offers a range of services from creative services and experience design to digital commerce and MarTech orchestration. By centralizing and automating marketing operations, Infosys Aster significantly reduces the time and cost associated with launching campaigns, while its AI capabilities optimize channel efficiencies and adapt strategies in real-time.

Global brands utilizing Infosys Aster have seen remarkable improvements, including up to 50% increase in repeat buyers, 30% reduction in marketing operations costs, and a 40% rise in sales. These results highlight the platform’s ability to not only improve marketing efficiency but also drive substantial business growth.

Satish H C, EVP and Co-head of Delivery at Infosys, commented on the new launch, “Our clients want to tap into new avenues of growth while deepening customer intimacy efficiently in near real-time. Infosys Aster enables marketing organizations to balance marketing effectiveness and efficiency, transforming them into customer champions and growth partners.”

With its robust AI capabilities and comprehensive service offerings, Infosys Aster is positioned to lead in the AI-first enterprise transformation era. As businesses increasingly look to leverage AI for competitive advantage, Infosys Aster provides the tools necessary to innovate marketing strategies and achieve higher efficiency and effectiveness.