Happiest Minds Technologies to help NIQ Brandbank drive shopper engagement

Happiest Minds Technologies, a Mindful IT Company, has entered into a partnership with NIQ Brandbank, a provider of digital product content solutions, with the objective to solve challenges in product data and shopper experience.

Based in India, Happiest Minds Technologies is a global strategic partner for Pimcore, which is a technology firm that offers data and customer experience management solutions driven by open-source technology.

Happiest Minds Technologies said that as a consulting and services provider, it has been driving innovation and technology to develop the shopper experience platform of NIQ Brandbank.

Rajiv Shah — Happiest Minds Technologies Executive Board Member and CEO of Digital Business Services (DBS) said: “We are thrilled to further strengthen our partnership with NIQ Brandbank, a true market leader in digital product content. We are committed to delivering innovative solutions that help our clients drive business growth and success.”

The collaboration will allow NIQ Brandbank to leverage the deep knowledge of Happiest Minds Technologies in building innovative and flexible digital solutions. It will help manufacturers and retailers across the globe to boost digital transformation speed and enhance their shopping experience, further enhancing NIQ Brandbank’s capacity to provide high-quality digital content solutions for existing and new customers.

The platform will also be a central and integrated system for managing data of products and the possibility to adapt to the customer’s personal digital strategy, bringing the change to the next stage.

Mike Nickituk — NIQ Brandbank Global Managing Director said: “As a market leader in product data and shopper experience, we are proud to partner with Happiest Minds and continue our commitment to our clients across the world, driving shopper engagement.

“We look forward to building on this partnership, delivering innovative solutions to support the industry.”