Xsolla expands digital footprint in Africa with MTN and Airtel Mobile Money integration
Xsolla, a leading global video game commerce company, is significantly extending its footprint in Africa by integrating with MTN and Airtel mobile money services. This strategic integration is tailored to address the unique financial ecosystem in Africa, where a considerable number of people, especially in countries like Ghana and Uganda, do not have access to traditional banking services. Mobile money, a pivotal innovation in these regions, allows individuals to conduct transactions via mobile devices, bypassing the need for conventional banking infrastructure. This move by Xsolla opens up a substantial new customer base, tapping into MTN’s 292 million and Airtel’s 147 million users, thereby simplifying payment transactions for Xsolla merchants.
David Stelzer, President of Xsolla, highlighted the importance of this expansion, stating, “Our efforts to integrate local payment methods are crucial for expanding our reach in Africa, catering to both banked and unbanked users in these emerging markets. Nearly 40 million potential users will benefit from our simplified integration process for developers, enabling them to concentrate on creating engaging gaming experiences while we handle the intricacies of payments, fraud, taxes, and compliance in Africa.”
Key Advantages and Project Expansion:
Game developers now have the opportunity to connect with a diverse and vibrant gaming community across Africa. This is made possible through localized payment solutions like 1Voucher in South Africa, FawryPay in Egypt, and mobile wallets such as Airtel, MTN, and Vodafone in Ghana and Uganda, thereby increasing their presence across the continent.
The adoption of local payment methods streamlines the transaction process, making it more efficient and user-friendly. This aligns with the preferences of African gamers and can lead to higher sales and conversion rates.
Gaining access to new markets opens doors to engage with active and enthusiastic gamers, offering substantial opportunities for revenue growth and community engagement.
This initiative by Xsolla not only facilitates smoother transactions and broadens market access for game developers but also underscores a commitment to nurturing the growth of Africa’s gaming community. By providing developers with essential tools for success in these evolving markets, Xsolla is playing a crucial role in supporting the digital economy in Africa.