WebMD Health Services acquires employee well-being pioneer Limeade


In a strategic move set to reshape the health and well-being landscape, WebMD Health Services, under the umbrella of Internet Brands’ WebMD Health Corp., has successfully acquired Limeade, a frontrunner in employee well-being solutions. The deal, which was announced in June 2023, aims to amplify their shared mission of enabling individuals to make informed health decisions, thereby fostering a culture of well-being.

Both giants are revered for spearheading transformative organizational well-being initiatives that induce tangible behavioral changes. By merging Limeade’s innovative well-being and listening platforms with the renowned solutions and services of WebMD Health Services, the resultant synergies are positioned to usher in highly tailored experiences for a broad spectrum of stakeholders, including global employers, health systems, and health insurance providers. This holistic approach is anticipated to bolster engagement, furnish actionable insights, mitigate health risks, and curtail healthcare expenditure.

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John Harrison, the General Manager of WebMD Health Services, enthusiastically remarked on this landmark day for both WebMD and Limeade clientele. He emphasized the game-changing prospects of integrating Limeade’s technological prowess with WebMD’s offerings, like WebMD ONE, which is geared towards creating a new era of comprehensive well-being. He asserted, “Together, we are pioneering the next generation of well-being, dedicated to empowering every individual.”

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Post-acquisition, the merged entity boasts a combined strength of over 700 global professionals, thereby establishing themselves as one of the predominant well-being providers globally. They are poised to deliver a rich portfolio of holistic solutions, reinforcing a real-time, responsive culture of well-being within organizations.

In conclusion, Harrison highlighted the potential of this acquisition to fast-track the delivery of groundbreaking solutions, hinting at imminent innovative offerings that promise immediate value for their clientele.

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