Unilever acquires French derma-cosmetic brand Garancia

Unilever acquisition of Garancia : Unilever has acquired French derma-cosmetic brand Garancia for an undisclosed price.

Garancia, which was founded by a pharmacist Saveria Coste in 2004, has 38 facial and body skincare products in its portfolio that are mostly sold via the pharmacy channel in France and in certain retail outlets.

Vasiliki Petrou – Unilever EVP and Prestige CEO, commenting on Unilever acquisition of Garancia, said: “Garancia is one of the leading brands in pharmacies with a strong positioning between natural and science, offering fantastic beauty products with a touch of magic. Thanks to Savéria’s vision and expertise in derma-cosmetics, Garancia’s hero product Pschitt Magique is much loved and has earned great loyalty from consumers across different generations.”

Garancia founder Saveria Coste

Garancia founder Saveria Coste. Photo courtesy of Unilever.

Commenting on Unilever acquisition of Garancia, Savéria Coste – Garancia CEO, said: “After sustained growth in France in recent years, Garancia is now ready to enter a new phase of its development, and Unilever Prestige would be the right partner to help Garancia achieve our ambitions, while maintaining our continued commitment to clean ingredients, creativity and excellence, which will guarantee the preservation of Garancia’s core values.

“I am excited by the opportunity to work with the Unilever Prestige team in this new chapter in our history.”

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