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Unilever

54 posts
Editorial infographic showing affordable fragrance mists becoming a growth area for beauty companies, with product imagery and panels highlighting stronger US mass-market fragrance growth, new launches from major beauty groups, and the key business question of whether lower-priced scents can drive repeat purchases.
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Why L’Oréal, Coty and Unilever are betting on affordable fragrance mists

Affordable fragrance mists are gaining ground as L’Oréal, Coty and Unilever introduce new products targeting everyday beauty routines. Stronger mass-market fragrance sales suggest genuine consumer interest, but the commercial opportunity depends on repeat purchasing, margins and whether mists generate additional spending rather than replace traditional perfumes.
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America is moving away from synthetic food dyes. Why could Oterra be one of the biggest beneficiaries?

Oterra has installed former Royal Greenland chief Susanne Arfelt Rajamand as Chief Executive Officer as United States food companies accelerate their move away from synthetic dyes. The privately owned ingredients group says its core US business could double within two years, giving its new leader an unusually clear growth opportunity but also a major manufacturing and supply-chain execution challenge.