TVS Racing expands motorsports influence with sponsorship of Formula 2 racer Kush Maini
In a landmark announcement that marks a significant shift in the landscape of Indian motorsports, TVS Motor Company (TVSM), a leading global automaker known for its dominance in the two and three-wheeler segments, has ventured into the international racing arena with its sponsorship of Formula 2 (F2) racer Kush Maini. This strategic collaboration through TVS Racing, India’s first factory racing team and a pioneer of the One Make Championship (OMC) in India, signifies the brand’s commitment to fostering motorsports excellence across diverse platforms.
TVS Racing’s decision to back Kush Maini, a talented racer making waves in the F2 circuit, is a pivotal move towards supporting Indian talent on an international scale. Known for its longstanding dominance in two-wheeler motorsport and its efforts in nurturing over 5,000 budding racers through the TVS OMC program and the TVS Asia One Make Championship, TVS Racing’s dedication to the sport is unmistakable. The brand’s involvement in motorsports spans over four decades, focusing on talent development and celebrating achievements in international formats like F1 and F2.
Vimal Sumbly, Head Business – Premium, TVS Motor Company, emphasized the importance of this partnership, stating, “TVS Racing has consistently strived to push boundaries and redefine standards in motorsports for over four decades now. It’s been instrumental in fostering motorsports in India, with a commitment to nurture talent globally. And our decision to sponsor Kush Maini underscores the same commitment of nurturing talent and promoting the culture of racing in India, with a keen focus on celebrating international formats including the likes of F1 and F2. As a company deeply rooted in motorsports, we are thrilled to embark on this journey with Kush and extend our support in his endeavours.”
Kush Maini, expressing his gratitude for the sponsorship, shared, “It’s an honour to be supported by TVS, a company that’s very prestigious in India. It has been a driving force in pushing young talent from India to the world stage. It makes me proud to see the TVS colours on my car and suit in an elite championship like Formula 2. I am grateful for their support.”
Hailing from Bengaluru, India, Kush Maini is a racing prodigy with an impressive record in FIA Formula 2, currently standing 5th in the championship after three rounds. Affiliated with the Alpine Academy as a junior driver and Mahindra Racing as a reserve driver for Season 10 of the ABB FIA Formula E World Championship, Maini is mentored by two-time Formula 1 World Champion Mika Hakkinen. His journey from national circuits to earning international acclaim aligns with TVS Racing’s ethos of performance and innovation.
The sponsorship of Kush Maini by TVS Racing is more than just a financial backing; it’s a testament to the potential of Indian motorsports talent on the global stage. This partnership not only aims to develop motorsports further but also serves as a beacon of inspiration for aspiring racers across India and beyond, showcasing the possibilities that lie in the pursuit of excellence and continuous innovation in the racing world.