TVS Motosoul 2023 ignites enthusiasm in Goa with Alpinestars collaboration
TVS Motor Company, at the heart of Goa, kicked off TVS Motosoul 2023, an event celebrated for fostering the unbreakable bond between man and machine. The first day was a spectacle of excitement, highlighted by the announcement of a collaboration with Alpinestars, a leader in safe riding gear. This move signifies a shared commitment to rider safety and style, elevating the motorcycling experience.
Collaboration with Alpinestars Marks a New Era in Riding Safety
The collaboration between TVS Racing, India’s pioneering factory racing team, and Alpinestars stands out as a major highlight. This partnership merges TVS Motor’s innovative technology with Alpinestars’ safety and performance expertise. The result? A range of co-branded riding gear and urban wear that not only enhances safety but also amplifies the rider’s identity. This strategic move goes beyond the racetrack, reflecting a joint dedication to excellence in motorcycling.
Showcasing Customization Mastery: Seven New Custom Bikes
TVS Motor took customization to a new level by showcasing seven bespoke motorcycles based on their flagship models – the TVS Apache RTR 310 and TVS Ronin. These bikes, developed in collaboration with renowned custom builders globally, demonstrate TVS Motor’s dedication to pushing design and performance boundaries. Highlights include the ‘RYOMA’ by Smoked Garage (Indonesia) and an off-road-ready custom by Rajputana Customs (India), showcasing an impressive array of styles and functions.
“TVS Motosoul is not just a festival; it’s a feeling,” says Vimal Sumbly, Head of Business – Premium, TVS Motor Company. The event, he notes, is a celebration of the global community of over 5 million TVS customers and their passion for motorcycling.
An Electrifying Start to TVS Motosoul 2023
The first day of TVS Motosoul 2023 was packed with curated experiences, including the TVS Drift-R school and a virtual gaming arena. It concluded with musical performances, setting a high bar for the rest of the event. The combination of innovative collaborations, exciting new custom builds, and engaging activities underscores TVS Motor Company’s commitment to enhancing the motorcycling community’s experience and passion.