TCS helps Duluth Trading reimagine in-store checkout experiences

Tata Consultancy Services (TCS) said that it has helped Duluth Trading Co., an American workwear and accessories company, to drive seamless omni-channel checkout experiences by leveraging the TCS OmniStore artificial intelligence (AI) powered unified commerce platform.

According to the Indian IT services provider, Duluth Trading was looking to boost the in-store experience by tapping its digital data and extending sales channels.

The workwear and accessories firm selected Tata Consultancy Services as its transformation partner, and TCS OmniStore as the core platform, for its flexibility, intuitive interface as well as ease of adoption.

Shankar Narayanan — Business Group Head, Retail Cluster, Tata Consultancy Services, said: “As a leader in retail business transformations, TCS has a unique insight into the omni-channel needs of the industry and constraints with traditional POS.

“We are pleased to partner with Duluth Trading Co. in their strategic initiative to reimagine in-store customer experiences. TCS OmniStore enables a seamless omni-channel customer journey while laying a solid foundation for future retail.”

TCS helps American workwear and accessories company Duluth Trading reimagine in-store checkout experiences. Photo courtesy of Viiticus/Wikipedia.org.

TCS OmniStore is said to support Duluth Trading’s growth strategy effectively by replacing its conventional point-of-sales (POS) system with a unified commerce platform that is modern, services-based to combine and extend existing channels and customer touchpoints. Besides, the platform also helped in flexibly arranging omni-channel customer journeys.

Tata Consultancy Services said that TCS OmniStore helps as a single commerce platform for all in-store commerce: POS, Scan and Go, MPOS, curbside pickup, and others.

The AI-driven platform, which is part of the TCS Algo Retail suite, is claimed to help all Duluth Trading stores in the US to drive quicker check-out and returns with enhanced visibility of items bought across channels.

For store associates, the TCS OmniStore platform gives real-time access to universal carts, orders, and promotions, item details and inventory with connected context between online and store. They can utilize the information to upsell and cross-sell apart from offering customized recommendations.

Christopher Teufel — Duluth Trading Sr. Vice President of Information Technology and Logistics said: “Our retail and IT leadership are very complimentary of how OmniStore has performed through the peak holiday season.

“Especially in its ability to sell products to our customers regardless of the location. Within a single customer interaction, we’re able to provide a broader offering at the register, and this was an important part of our successful selling approach this past holiday season.

“We’re excited to roll our mobile solution across the retail chain in early 2023 and to learn more about how we engage our customers in new ways within our store fleet.”