Poonawalla Fincorp and IndusInd Bank launch innovative eLITE RuPay Platinum Credit Card


In a significant stride towards enhancing customer banking experience, Poonawalla Fincorp Limited, in partnership with IndusInd Bank, has launched the ‘IndusInd Bank Poonawalla Fincorp eLITE RuPay Platinum Credit Card’. This co-branded credit card is designed to redefine and elevate the banking experience, catering to the evolving financial needs of customers.

A Milestone in Financial Solutions

The launch of this credit card marks a major milestone for Poonawalla Fincorp, emphasizing its ongoing commitment to providing tailored financial solutions. Abhay Bhutada, Managing Director of Poonawalla Fincorp, expressed his enthusiasm about the partnership: “We are excited to launch the ‘IndusInd Bank Poonawalla Fincorp eLITE RuPay Platinum credit card’, which reflects our commitment to enabling the dreams of our customers. By offering this card, we aim to enhance engagement with our existing customers digitally while also extending our reach to new customers.”

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Key Features and Benefits

The new credit card offers a host of attractive features that promise a rewarding banking experience:

– No Joining and Annual Fees: A major attraction for new customers, ensuring affordability and accessibility.

– Reward Points System: Cardholders earn rewards on every ₹100 spent (except on fuel) and on UPI transactions. There are 2.5 times reward points on e-commerce transactions, providing significant returns on online shopping.

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– Exclusive Offers: The card includes benefits such as ‘Buy One Get One’ movie ticket through BookMyShow once a month, a 1% fuel surcharge waiver, and additional rewards of 3,000 points on achieving certain milestones.

Strategic Impact and Customer Engagement

This credit card is not just a financial tool but a strategic asset that enhances Poonawalla Fincorp’s and IndusInd Bank’s ability to meet customer needs in a digital age. It reflects a deeper commitment to customer-centric solutions and is expected to significantly boost customer loyalty and satisfaction.

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Future Prospects

The ‘IndusInd Bank Poonawalla Fincorp eLITE RuPay Platinum Credit Card’ is set to play a pivotal role in the growth strategies of both Poonawalla Fincorp and IndusInd Bank. By integrating advanced financial tools with customer-friendly features, the card is poised to set a new standard in the credit card market.

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