ProAmpac to unveil next-gen recyclable flexible and fibre-based packaging at Packaging Innovations 2025

As sustainability continues to reshape the global packaging industry, ProAmpac, a leader in flexible packaging and material science, is set to showcase its latest advancements in recyclable flexible packaging and fibre-based packaging solutions at Packaging Innovations 2025, held from February 12–13 at the NEC Birmingham. With growing consumer demand for eco-friendly products and increasing regulatory pressures to reduce plastic waste, ProAmpac’s innovations are designed to meet these evolving needs while maintaining high performance, durability, and product protection.

Visitors attending the event can explore ProAmpac’s latest technologies at Booth L80, where the company will demonstrate how its packaging solutions support sustainability goals without compromising functionality. The company’s comprehensive portfolio includes innovations in recyclable films, fibre-based food-to-go packaging, and high-performance materials tailored to a circular economy.

How Is ProAmpac Leading the Way in Sustainable Packaging Solutions?

ProAmpac’s presence at Packaging Innovations 2025 reflects its strategic focus on sustainability and innovation. The company’s approach to recyclable flexible packaging is rooted in material science, where it leverages advanced technologies to create packaging that is both eco-friendly and practical for everyday use. This commitment is driven by the global shift toward reducing plastic waste and promoting circular economy principles, which have become key priorities for businesses worldwide.

Kristy Paulin, executive vice president of global marketing for ProAmpac, emphasised the company’s commitment to driving sustainable change within the packaging industry. She highlighted how ProAmpac’s developments in fibre-based packaging solutions and recyclable films align with global efforts to reduce environmental impact. Paulin stated that ProAmpac’s mission is to help businesses transition towards sustainable packaging systems while supporting their operational efficiencies and branding goals. She noted that ProAmpac’s innovations are not just about meeting current demands but also anticipating future sustainability requirements as regulations and consumer expectations evolve.

“Our advancements in fibre-based and recyclable flexible packaging demonstrate our dedication to innovation and the circular economy. We invite attendees to visit us at Booth L80 to explore these innovations firsthand and discuss how ProAmpac can support their sustainability objectives,” Paulin shared. This invitation underscores the company’s open approach to collaboration, encouraging dialogue with industry leaders, partners, and stakeholders to foster a more sustainable future.

What Innovations Will ProAmpac Showcase at Packaging Innovations 2025?

At Packaging Innovations 2025, ProAmpac will showcase a dynamic range of sustainable packaging products designed for various industries, including food, retail, and consumer goods. These solutions are engineered to meet the highest performance standards while reducing environmental impact, demonstrating the company’s ability to balance functionality with sustainability.

One of the key highlights at the event will be ProAmpac’s ProActive Recyclable RP-1000, a fibre-based packaging solution designed for kerbside recyclability. As demand for fibre-based packaging solutions grows across industries, RP-1000 offers a versatile and sustainable option that can be widely recycled in existing paper streams. This award-winning product delivers exceptional durability, moisture resistance, and grease barrier properties, making it ideal for packaging dry goods, frozen foods, and snack products. Its design ensures that products remain fresh and secure while supporting environmentally friendly disposal practices, addressing a critical need for sustainable yet effective packaging.

ProAmpac’s Fibreization of Packaging® initiative expands the application of recyclable fibre-based materials into new markets, including overwraps and frozen food packaging. This reflects the company’s commitment to innovation and its ability to adapt to changing market demands for environmentally friendly materials. By extending the range of applications for fibre-based packaging, ProAmpac is helping brands reduce their environmental footprint across a broader spectrum of products.

ProAmpac’s expertise in recyclable flexible packaging is further demonstrated through its ProActive Recyclable R-2000 film series. This patented, award-winning technology is designed to maintain product protection, enhance shelf appeal, and support efficient operations on filling lines. The R-2000 film series meets the rigorous demands of manufacturers while contributing to circular economy goals. Unlike traditional plastic films, which often pose recycling challenges, the R-2000 series is compatible with existing recycling infrastructure. It is engineered to provide the same level of durability and product safety as conventional materials, offering a sustainable alternative without sacrificing performance.

In the fast-growing food-to-go market, ProAmpac is addressing sustainability challenges through innovative, fibre-based packaging solutions. Products like the HandRap™ and the RAP Sandwich Wedge exemplify how sustainable materials can enhance both functionality and aesthetic appeal. These solutions are designed to reduce plastic usage, improve product visibility, and extend shelf life—key factors for businesses seeking to meet consumer demands for eco-friendly convenience products. ProAmpac’s food-to-go packaging integrates high-performance barriers that preserve freshness while offering a premium look and feel. This combination of sustainability and practicality is essential for brands looking to differentiate themselves in competitive markets.

Why Is Recyclable Flexible Packaging Crucial for a Circular Economy?

The shift towards recyclable flexible packaging is not just a trend; it’s a critical step in addressing global sustainability challenges. Flexible packaging offers several environmental benefits, including reduced material usage, lower transportation emissions, and improved resource efficiency. However, ensuring that flexible packaging is recyclable remains a key challenge for the industry, as traditional materials often lack compatibility with current recycling systems.

ProAmpac’s innovations are designed to close this gap. By creating products that are compatible with existing recycling systems, the company is helping to build a more sustainable packaging ecosystem. Its focus on material science enables the development of packaging that meets both performance and environmental standards, supporting the broader goals of a circular economy. This approach not only benefits the environment but also helps businesses meet regulatory requirements and respond to growing consumer demand for sustainable products.

The role of recyclable flexible packaging in a circular economy is vital because it reduces the need for virgin materials, lowers greenhouse gas emissions, and promotes the efficient use of resources. ProAmpac’s solutions are designed with these principles in mind, ensuring that sustainability is embedded throughout the product lifecycle, from design to disposal. This holistic approach is key to driving meaningful change in the packaging industry and supporting a more sustainable future for all.

How Does ProAmpac’s Approach Align with Global Sustainability Goals?

ProAmpac’s sustainability strategy aligns with global initiatives aimed at reducing plastic waste, minimising carbon footprints, and promoting resource efficiency. The company’s recyclable flexible packaging solutions support key environmental objectives by reducing dependency on single-use plastics, enhancing recyclability across diverse product categories, and helping brands meet regulatory requirements for sustainable packaging.

Through continuous research and development, ProAmpac aims to stay ahead of industry trends, offering solutions that anticipate future sustainability needs. The company collaborates with industry partners, regulatory bodies, and sustainability experts to ensure that its products are not only compliant with current regulations but also future-proofed against emerging environmental challenges. This proactive approach enables ProAmpac to deliver value to its customers while contributing to global sustainability efforts.

ProAmpac’s participation in Packaging Innovations 2025 provides a platform to engage with industry leaders, share insights, and foster collaborations that drive positive environmental change. By showcasing its latest innovations, the company demonstrates its leadership in sustainable packaging and its commitment to creating a more circular, resource-efficient economy. Visitors to Booth L80 will have the opportunity to learn more about ProAmpac’s sustainability initiatives, explore its cutting-edge packaging solutions, and discuss how these innovations can help businesses achieve their environmental goals.