LTIMindtree to help French advertising firm Criteo in IT modernization

LTIMindtree has signed a multi-year engagement with Criteo, a France-based commerce media company, to enable the latter to boost its business agility, quality of IT services, and scalability.

Beatrice Mabille — Criteo VP Internal IT said: “Enabling Criteo with modern IT systems and capabilities remains a key priority in this fast-moving business environment.

“We look forward to our continued strategic partnership with LTIMindtree.”

As part of the agreement, the Indian technology consulting and digital solutions company will deliver end-to-end IT services to support the global operations of Criteo across all functions. This includes supporting the French advertising company’s Microsoft Azure Cloud environment, building a unified data platform, and delivering end-user services for its service desk, device engineering, field, and enterprise service management.

Sudhir Chaturvedi — LTIMindtree President and Executive Board Member said:  “We are excited to be a part of Criteo’s business journey as its first-ever strategic IT outsourcing partner.

“A successful first year of our engagement has further validated the power of our industry-leading domain and digital capabilities in helping Criteo drive greater value, innovation, and sustainable long-term growth.”

Recently, LTIMindtree was roped in by British water supply and treatment utility company Yorkshire Water to modernize its operations.