Infosys teams up with zooplus to establish AI-powered global capability center in India

Infosys has announced a strategic collaboration with zooplus, a leading European e-commerce enterprise headquartered in Munich, Germany, with the objective of augmenting zooplus’ digital service capabilities and scalability. This partnership will culminate in the establishment of an advanced Global Capability Center (GCC) in Hyderabad, India, aimed at facilitating digital transformation for zooplus and bolstering its e-commerce competencies. The collaboration represents a pivotal enhancement in zooplus’ capacity to meet the rapidly evolving exigencies of the e-commerce sector through the deployment of sophisticated AI-driven solutions, thereby positioning the company for heightened competitive advantage in the market.

Central to this collaboration is the utilisation of Infosys Topaz, an AI-first offering that incorporates generative AI technologies. Infosys Topaz will serve as the technological cornerstone that underpins zooplus’ pursuit of AI-driven innovation, e-commerce transformation, and operational efficiency. By integrating this advanced AI technology, zooplus will be empowered to harness the transformative capabilities of artificial intelligence to deliver a more personalised and seamless customer experience, while concurrently optimising backend processes and reducing operational expenditures. This initiative is poised to fortify zooplus’ expertise across several critical domains, encompassing product management, quality assurance, design, engineering, and the implementation of an advanced order management system. Such integration will enable streamlined supply chain operations, improved inventory management, and an overall enhancement of customer satisfaction.

Infosys was chosen as the strategic partner based on its unwavering commitment to an AI-first strategy and its demonstrated prowess in driving productivity enhancements while maintaining cost efficiencies. The GCC in Hyderabad will capitalise on Infosys’ data-centric capabilities and innovative approach to play an instrumental role in transforming zooplus’ customer experience and optimising its value chain and technological capabilities. The new centre will function as a hub for technological innovation, wherein dedicated teams from both organisations will engage in close collaboration to co-create solutions that align with zooplus’ strategic objectives. This alliance is anticipated to result in accelerated time-to-market for novel features, enhanced agility in responding to customer feedback, and a robust framework that underpins sustainable future growth.

Geoffroy Lefebvre, Chief Executive Officer of zooplus SE, articulated that the company’s growth strategy is predicated on leveraging data-driven insights to meet the evolving demands of customers. He underscored that the collaboration with Infosys to establish the new technology hub represents a strategic decision informed by Infosys’ domain expertise in AI-powered solutions, particularly the capabilities of Infosys Topaz. Lefebvre expressed confidence that this partnership would yield significant operational efficiencies, enabling zooplus to maintain its competitive positioning within the e-commerce landscape. He highlighted that the GCC would grant zooplus access to a highly skilled technical workforce in India, which will be pivotal in advancing the company’s growth and innovation agenda. Lefebvre further elaborated that the adoption of generative AI technologies will provide zooplus with enhanced capabilities for predicting market trends, customising product offerings, and delivering superior customer experiences.

Karmesh Vaswani, Executive Vice President and Global Head of Consumer, Retail & Logistics at Infosys, emphasised that this partnership exemplifies Infosys’ dedication to leveraging technology to drive innovation and transformation. Vaswani elaborated that by partnering with zooplus to establish the GCC, Infosys aims to catalyse digital transformation on a broad scale, thereby positioning zooplus as a leader in digital commerce and marketing. He further stated that Infosys’ AI-first methodology, combined with its extensive industry expertise, will enable zooplus to achieve its full potential in the digital commerce domain. Vaswani also highlighted that the GCC would serve as a centre of excellence for e-commerce technologies, equipping zooplus with the requisite tools to continually innovate and maintain a competitive edge in the highly dynamic e-commerce sector. He asserted that this collaboration is reflective of Infosys’ overarching commitment to facilitating sustained, profitable growth for clients through the application of cutting-edge technologies.

Expert Insights: How AI Can Revolutionise E-Commerce

Industry experts posit that the collaboration between Infosys and zooplus is emblematic of an emerging paradigm in which e-commerce enterprises are increasingly adopting artificial intelligence to secure a competitive edge. By integrating AI-driven solutions, companies are poised to significantly enhance customer service capabilities, streamline operational processes, and deliver a highly personalised shopping experience. The Global Capability Center in Hyderabad is anticipated to become a nucleus for technological innovation, driving both technological and operational advancements for zooplus. This will ultimately enable the company to better cater to customer needs while ensuring operational efficiency. Moreover, experts contend that the incorporation of generative AI, as exemplified by Infosys Topaz, will afford zooplus the capability to analyse extensive volumes of customer data in real time, thereby yielding actionable insights that can be leveraged to optimise marketing strategies, customise product recommendations, and forecast customer behaviour. In a sector where customer expectations are in a constant state of flux, the ability to provide a seamless, tailored experience is increasingly viewed as a critical differentiator and a determinant of long-term success.