Fishbowl and Onosys join forces to transform restaurant marketing and digital ordering

Fishbowl, a leading provider of data-driven marketing solutions for the restaurant industry, has entered into a strategic partnership with Onosys, a premier digital ordering platform. The collaboration is set to redefine how restaurant brands engage with customers, optimize loyalty marketing, and streamline their online ordering systems.

This partnership brings together Fishbowl’s expertise in guest relationship management, marketing automation, and analytics with Onosys’ omnichannel ordering system, enabling restaurants to create seamless, personalized experiences. With customer expectations for digital convenience at an all-time high, integrating these capabilities provides restaurant operators with the tools they need to drive engagement, increase repeat business, and maximize revenue.

Why Is The Integration Of Marketing And Ordering Systems A Game Changer?

The restaurant industry has undergone significant transformation in recent years, driven by shifting consumer behaviors and technological advancements. Online ordering has evolved from a convenience to a necessity, and personalized marketing has become a critical factor in customer retention. However, many restaurant brands still operate their marketing and ordering systems in silos, limiting their ability to leverage data for more effective engagement.

By combining customer insights from Onosys with Fishbowl’s data-driven marketing tools, restaurant brands can now integrate their promotional campaigns with real-time transaction data. This means that businesses can send hyper-personalized offers, analyze guest behavior patterns, and fine-tune loyalty programs based on actual purchasing habits. The result is a more connected, data-driven approach to restaurant marketing that enhances the overall guest experience and increases order frequency.

How Will Restaurants Benefit From This Collaboration?

This partnership between Fishbowl and Onosys aims to solve a critical challenge in the restaurant industry: converting marketing engagement into direct revenue growth. The integration offers several key benefits for restaurant operators looking to strengthen their digital presence:

One of the most significant advantages is the ability to track customer preferences and behavior more effectively. Restaurants often struggle to understand what drives repeat business beyond general loyalty programs. With this new collaboration, brands will gain access to deep customer insights, allowing them to tailor promotions, menu recommendations, and marketing strategies to individual diners.

Another major benefit is seamless order conversion. Many restaurant brands lose potential customers between the marketing stage and the actual transaction due to friction in the digital ordering process. By integrating Fishbowl’s promotional tools with Onosys’ streamlined ordering platform, restaurants can reduce drop-off rates, ensuring that customers complete their purchases with minimal effort.

Furthermore, restaurant brands will have the ability to enhance their loyalty marketing efforts with real-time data. Instead of relying on generic discount offers, businesses can create personalized promotions based on a customer’s past ordering history, dining preferences, and engagement levels. This not only improves customer satisfaction but also increases revenue per guest.

What Does This Partnership Mean For The Future Of Restaurant Technology?

The restaurant industry is moving toward an era where marketing and digital transactions are fully integrated. Customers expect brands to recognize their preferences and offer seamless interactions across multiple channels. The partnership between Fishbowl and Onosys reflects a broader trend where technology companies are focusing on unified customer experiences rather than isolated services.

Industry experts have long emphasized that personalization is the future of restaurant marketing. Studies show that businesses leveraging data-driven guest engagement experience higher customer retention rates and increased spending per order. As this partnership unfolds, it could set a new benchmark for how restaurant brands approach their digital strategies.

Chris Anderle, President of Onosys, has highlighted the importance of minimizing operational complexity while maximizing customer satisfaction. He noted that by equipping restaurants with better digital tools, the partnership enables operators to build stronger relationships with their guests and achieve sustainable growth.

Adam Ochstein, CEO of Fishbowl, emphasized that the collaboration is about more than just merging two platforms—it’s about creating a cohesive restaurant technology ecosystem that strengthens customer loyalty and improves the ordering journey. By ensuring a frictionless experience from marketing engagement to final transaction, restaurants can better align their strategies with evolving consumer demands.

Where Can Restaurant Operators Learn More About This Partnership?

Restaurant brands interested in leveraging this new integrated solution will have an opportunity to explore it firsthand at Pizza Expo 2025, a premier industry event focused on restaurant technology and innovation. The event, taking place from March 24-27 in Las Vegas, will serve as a platform for industry leaders to discuss how digital advancements are reshaping customer engagement strategies.

Fishbowl and Onosys will be exhibiting at Booth #603, where restaurant operators can learn how this partnership can transform their marketing and ordering capabilities. As the restaurant industry continues to adapt to new digital expectations, this collaboration represents a pivotal step toward a more data-driven, customer-centric future.

The integration of Fishbowl’s marketing technology with Onosys’ digital ordering expertise signals a shift in the industry—one where personalized engagement and seamless transactions go hand in hand. As restaurant operators look for innovative ways to boost revenue and retain customers, this partnership provides a blueprint for how marketing and digital ordering can work together to drive long-term success.