Bite secures $9m in Series A to enhance restaurant kiosk solutions

Bite, a leader in intelligent kiosk solutions for the restaurant industry, today announced a significant milestone, securing $9 million in Series A funding. This investment round, led by Staley Capital and supported by Graham Partners, Food-X, One Way Ventures, and Tamarisc Ventures, will empower Bite to further enhance the hospitality experience with its advanced, user-friendly kiosk ordering systems.

At a time when the restaurant industry faces severe labor shortages and rising operational costs, Bite’s innovative self-service kiosks offer a promising solution. Currently deployed in over 1,100 restaurant locations, Bite’s technology has proven to increase efficiency and profitability by automating the ordering process, thereby enabling restaurant staff to focus on higher-value tasks such as customer service and food preparation.

Brandon Barton, CEO of Bite, emphasized the impact of their technology, stating, “Bite’s self-service kiosk software gives restaurants the tools to succeed in this environment, by leveraging our technology for tasks that can be digitized and reallocating labor to higher priority responsibilities, including greeting guests, preparing food, and managing the handoff of completed orders.” Barton also noted the use of AI to drive up average checks by personalizing the ordering experience, thus helping offset rising labor costs.

The funding will be used to scale Bite’s operations, focusing on expanding its reach within enterprise restaurant brands, emerging fast casual brands, and innovative convenience stores. With many existing partners already experiencing the benefits of Bite’s platform in a limited number of locations, the company plans to extend its footprint and enhance its patented AI technology, Bite Lift. This feature offers real-time, personalized upsell recommendations, significantly increasing average check sizes.

Renny Smith, Managing Partner at Staley Capital, praised Bite’s platform, calling it a “gamechanger for restaurants looking to offset significant cost pressures while elevating the in-restaurant experience.” Bite’s technology enables restaurants to operate more efficiently and engage guests more effectively, boosting profitability and guest satisfaction.

Joe Unger, Brand President & Chief Operating Officer at Gosh Enterprises, highlighted the operational benefits of Bite’s solutions across their restaurant concepts, which include BIBIBOP Asian Grill, Charleys Philly Steaks, and Lennys Grill & Subs. “Bite streamlines the ordering and payment process for our guests and allows our valued team members and franchisees the ability to spend more time providing delicious food and great guest experiences,” said Unger.

This latest funding round marks a significant step forward for Bite as it continues to innovate within the fast-evolving restaurant technology sector, promising enhanced operational efficiencies and improved guest experiences through its cutting-edge solutions.