Waffle House taps Oracle Payment Cloud Service for contactless payments
In a groundbreaking move, iconic American eatery, Waffle House, has modernized its payment systems, presenting patrons with a suite of contactless payment methods. Leveraging Oracle Payment Cloud Service, customers can now effortlessly settle their bills for the beloved waffles and signature hashbrowns using an array of digital options like Apple Pay, Google Pay, Samsung Pay, and standard debit/credit cards. This transition not only caters to the digitally-savvy consumer but also sidesteps unpredictable processing costs for the restaurant chain.
Complementing the innovative payment solutions, Waffle House has integrated Oracle MICROS Simphony Cloud Point-of-Sale (POS), streamlining management with a unified data perspective across all its outlets. Patrick Marshburn, the VP of Innovation & Strategy at Waffle House, highlighted the brand’s commitment to preserving the nostalgic diner ambience while marrying it with cutting-edge conveniences. Marshburn shared the success of the swift three-month rollout, noting the immediate positive feedback from both the operational team and the diners.
Waffle House Embraces Digital Age: Launches Contactless Payment with Oracle’s Revolutionary Systems. Photo courtesy of Pizza noob 65/Wikimedia Commons.
One of the notable perks of the Payment Cloud Service is the crystal-clear, fixed-fee rate structure, eliminating the burden of monthly minimums and unforeseen expenses. Coupled with Oracle MICROS Simphony POS, Waffle House now boasts a singular, contemporary platform that optimizes data management and operations across all tiers, from the corporate helm to individual outlets.
Simon de Montfort Walker from Oracle Food and Beverage commended Waffle House’s enduring legacy in American dining. He emphasized Oracle’s efficient collaboration with Waffle House, ensuring a rapid system-wide upgrade ahead of the peak summer season. While the retro charm of servers jotting down orders on yellow ticket books remains intact, the introduction of digital payments marks a monumental stride towards enhanced efficiency and a top-tier experience for both the clientele and staff.