Dacor opens new kitchen appliance showroom in Chicago

Dacor, a US luxury home appliance brand, has opened a new kitchen appliance showroom in Chicago, named as The Dacor Kitchen Theater.

The new kitchen appliance showroom is located on the first floor of the Merchandise Mart in downtown Chicago. The Dacor Kitchen Theater operates as a full-scale performance center that directly caters to the trade community while giving the first-hand experience to homeowners with the brand’s extensive selection of collection offerings.

Dacor’s new kitchen appliance showroom in Chicago

Commenting on the opening of the second Dacor kitchen appliance showroom in Chicago, Randy Warner – President of Dacor said: “Expanding Dacor’s national presence is an incredible milestone for the brand. The Chicago design scene has seen a revitalization that is in line with our brand growth and the Mart is the perfect place to highlight our new initiatives while celebrating our 50-year heritage. The Dacor Kitchen Theater is a true representation of our innovative product offering and a space that invites collaboration and education to the local design community.”

So far in 2019, the Dacor brand had opened a kitchen appliance showroom in New York City, followed by the Chicago showroom, while a third showroom is lined up to be opened this fall in Southern California close to the company’s headquarters.

Dacor’s kitchen appliance showroom in New York introduced the concept of the modern entertainer, the Chicago showroom has followed suit and features the same collaborative and inviting spaces for designers as well as homeowners.

The Dacor Kitchen Theater is said to be designed to promote collaboration and invite experimentation through Dacor’s creative tools like the DacorMatch Color System program. Dacor claims that its tools are designed to give homeowners varying options to customize colors of the Dacor product offerings using color swatches.

The Dacor kitchen appliance showroom also has a professional cooking demonstration space which enables programming and product education targeting homeowners, interior designers, dealers, and media audiences.  The space will be used for classes and demonstrations throughout the year, while there will be a separate Design Studio, which offers space for designers to conceptualize the clients’ custom kitchen.

The Design Studio at the Dacor kitchen appliance showroom in Chicago features an interactive screen which lets the designers access samples, create integrated digital flipcharts and list the supplies required during a consultation to customize any kitchen.

The Dacor Kitchen Theater carries the Dacor brand’s two signature collections – Modernist and Heritage that additionally demonstrate the modern entertainer while combining the brand’s legacy of craftsmanship with intuitive technology. The two collections are claimed to equally feature innovative and versatile products that fit easily into any kitchen style.