In a significant move towards digital transformation, Coca-Cola HBC (CCH), one of the largest strategic bottlers of Coca-Cola, has announced a partnership with Genpact, a global professional services firm recognized for transforming businesses.

The partnership aims to expedite digital transformation across Coca-Cola HBC’s finance operations.

The collaboration seeks to leverage Genpact’s profound domain, process, and digital expertise to drive Coca-Cola HBC’s transformation. The objective includes process standardization and automation, which will enhance customer experiences and enable Coca-Cola HBC to leverage data, converting insights into strategic actions.

Spyros Mello — Coca-Cola HBC Strategy and Transformation Director said: “We are constantly focused on improving customer service and operational competitiveness across our markets.

“The partnership with Genpact makes us more agile and allows us to innovate and move faster on our transformation journey. It brings excellent opportunities for our business, customers, and, importantly, for our people.”

In the multi-year engagement, Genpact’s new delivery center in Sofia, Bulgaria, will play a pivotal role. It will drive operational excellence for Coca-Cola HBC by harnessing its analytics capabilities to deliver valuable data-driven insights in accounting, accounts payable, and cash collections.

The Bulgarian center will also serve as a hub to provide its Data-Tech-AI and Digital Operations services. This strategic partnership is expected to fuel future growth and create a competitive edge for Coca-Cola HBC.

Tiger Tyagarajan — Genpact President and CEO said: “Most companies today are looking at ways to leverage artificial intelligence to build agile operations and drive efficiencies. The importance of clean, well-defined, and well-understood data cannot be overstated as it serves as the foundation for implementing technologies to fuel innovative operating models.

“With the combination of our data, process, and digital expertise, we look forward to unlocking new levels of efficiency, agility, and customer-centricity, enabling CCH to navigate the dynamic market landscape and drive outsized value for their customers.”

  artificial intelligence, automation, Bulgaria, Coca Cola HBC, customer experience, digital transformation, Genpact, Sofia, Spyros Mello, Tiger Tyagarajan