Zarnik introduces revamped B2B e-commerce platform for Indian hoteliers


Zarnik, a startup founded by Kerala-based entrepreneurs, has introduced a refreshed B2B e-commerce platform. It is specifically designed to meet the requirements of small and medium-sized hotels, Airbnbs, homestays, resorts, and boutique properties in India.

The platform facilitates procurement processes for hoteliers, offering volume discounts, bulk ordering, and GST-compliant invoices, among other features. Hoteliers can also easily manage multiple locations, enhancing the guest experience with a wide range of products, from luxury bed and bath linens to eco-friendly bamboo hotel accessories.

“The new platform is a significant improvement over our previous version, and it will make it easier for small hotels to purchase all of the supplies they need,” said Rahul Jayan, Zarnik’s co-founder.

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Zarnik’s target demographic includes small and medium-sized hotels, which account for over 80% of India’s hotel industry. To address their challenges in sourcing and supplier management, the platform offers low minimum order quantities (MOQs) and more suitable order multiples.

Zarnik sets itself apart by providing reliable doorstep delivery across India, thereby ensuring prompt delivery to hotels, regardless of their location. For remote hotels, Zarnik collaborates with local logistic providers to ensure efficient delivery. Their inventory management includes holding stock for fast-moving goods and shipping customized products, large orders, and CAPEX products directly from manufacturers, making it flexible and efficient.

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Zarnik values customer-centricity and strives to build strong B2B relationships. Even with the introduction of the e-commerce portal, Zarnik emphasizes personalized customer service by assigning dedicated team members to each customer. This service includes helping customers identify the products that best meet their needs. “Our commitment to customer centricity sets us apart, and we are proud to have retained even our oldest customers, boasting a retention rate of over 70%,” added Azhar Umar, emphasizing Zarnik’s dedication to customer service.

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India’s B2B market, which is twice the size of its B2C counterpart, holds immense potential. The launch of the new platform is a significant milestone for Zarnik as it seeks to become a preferred partner for Indian hotels. With a B2B e-commerce sector forecasted to reach $125 billion in GMV by 2027 and an anticipated boom in India’s travel market, Zarnik is well-prepared to serve the growing hospitality industry.

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