Three Farmers Foods secures strategic investment to expand North American footprint

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Three Farmers Foods Inc., a Saskatoon-based company known for its whole roasted pulse-based snacks, has reached a major milestone by completing its latest equity financing round. This round brought (FCC) on board as a strategic partner, alongside a lineup of seasoned investors, including District Ventures Capital, Export Development Canada (EDC), , and PIC Investment Group Inc.

This investment positions Three Farmers Foods to accelerate its North American expansion while scaling production capabilities to meet surging consumer demand for healthy, plant-based snack options.

, CEO of Three Farmers Foods, highlighted the significance of FCC’s participation, emphasizing its potential to bring industry expertise and valuable connections. “FCC’s agri-food insights will support our vision of establishing bean-based snacks as a household staple across North America,” she stated.

Why are investors drawn to Three Farmers Foods?

Three Farmers Foods has gained traction in the snack industry for its focus on sustainability, quality, and innovation. By leveraging Canadian-grown pulses, the company creates minimally processed snacks that are rich in protein and flavor. This commitment to excellence has earned Three Farmers a leading position as Canada’s top bean-based snack brand and a spot among the Top 10 brands in the Better-For-You snack category.

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The company’s growth trajectory has been equally impressive. Over the past year, Three Farmers reported double-digit growth, driven by its expanding consumer base in Canada and growing momentum in the United States.

Doug Hewson, Vice-President of Investment at FCC, expressed confidence in the company’s potential: “This female-led business demonstrates the ingenuity, innovation, and customer focus that align with FCC’s values and our dedication to the Canadian agriculture and food sector.”

How will this funding support Three Farmers’ expansion?

The fresh investment will fund strategic initiatives designed to broaden Three Farmers Foods’ market presence while maintaining its high standards of sustainability and transparency. With demand for healthy snacks rising, the company plans to scale its operations, introduce innovative products, and attract new consumer demographics.

Additionally, Three Farmers intends to drive new snacking occasions by promoting its versatile product range. This effort will include leveraging its established footprint in Canada to penetrate deeper into the United States, where health-conscious consumers are increasingly drawn to plant-based options.

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“With this funding, we’re positioned to enhance operational efficiencies, accelerate innovation, and reach more households across North America,” said , Chairman of the Board and Vice-President at Westcap Mgt. Ltd., the fund manager for Golden Opportunities Fund Inc.

What sets Three Farmers Foods apart in the snack industry?

Three Farmers Foods differentiates itself through its commitment to sustainability and transparency. The company works closely with Canadian farmers to source high-quality pulses while minimizing environmental impact. By employing innovative roasting techniques, it creates snacks that retain their nutritional value without compromising taste or texture.

This unique approach has resonated with consumers, particularly as plant-based eating continues to gain momentum. The company’s products are not only high in protein but also free from artificial additives, making them a preferred choice for health-conscious individuals seeking guilt-free indulgence.

What’s next for Three Farmers Foods?

The financing marks a pivotal moment in Three Farmers Foods’ journey. Building on its robust foundation, the company is set to enhance its market presence and solidify its reputation as a leader in the Better-For-You snack category. The introduction of new products, coupled with expanded distribution channels, will further position Three Farmers as a key player in the competitive North American snack market.

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Vandenhurk reiterated the company’s commitment to its core values, stating, “Our mission is to connect consumers with nourishing food grown on Canadian farms while upholding our promise of sustainability and quality.”

By securing this strategic investment, Three Farmers Foods is well on its way to transforming the snacking landscape while remaining true to its roots of sustainability and quality. As the company gears up for its next growth phase, it stands poised to redefine the future of plant-based snacking in North America.


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