Tata Elxsi unveils eco-friendly packaging for Vatika Shampoo, setting new sustainability standards

Tata Elxsi, renowned for its leadership in product engineering and innovation-led design services, has unveiled an eco-friendly packaging design for the Vatika Shampoo range in the United Arab Emirates. This design overhaul marks a significant stride towards sustainability, embodying Vatika’s commitment as a natural haircare brand. The initiative, part of a brand refresh for Vatika’s extensive product line, has been met with acclaim for its innovative approach to reducing environmental impact without sacrificing product quality or functionality.

The collaboration between Tata Elxsi and Vatika, a leading natural hair care brand, has culminated in a packaging design that marries aesthetic appeal with environmental consciousness. The newly introduced design system by Tata Elxsi not only refreshes Vatika’s brand identity but also achieves remarkable sustainability metrics, including a 25% savings in total costs and a 20% reduction in greenhouse gas emissions. Furthermore, the design has enhanced truck loadability by 17% and has achieved a yearly reduction of 128 metric tons in plastic use by incorporating 60% post-consumer recycled plastic through multilayer molding.

This design initiative is distinguished by a 15% reduction in plastic usage per 400ml pack compared to its predecessor, exemplifying Tata Elxsi’s dedication to sustainability and innovation. The design was realized through meticulous engineering and virtual engineering techniques, ensuring no compromise on the bottle’s functionality, usability, or structural integrity. The final product presents a refined silhouette specifically tailored to appeal to Vatika’s predominantly female customer base, striking a perfect balance between aesthetic allure and practical utility.

Shyam Sunder B K, Chief Designer at Tata Elxsi, emphasized the design’s reflection of Vatika Naturals’ commitment to sustainability and natural ingredients. “Our design ethos is centered around creating solutions that are not only user-friendly but also ecologically responsible,” he stated, highlighting the harmonious blend of technology and sustainability in Tata Elxsi’s design philosophy. Nishant Sukumaran, Marketing Head at Dabur International, Dubai, lauded the new packaging design for elevating Vatika’s design quotient and setting new industry benchmarks for visually appealing, user-friendly, and sustainable packaging.