Browsing Tag
NielsenIQ
3 posts
Why Tesco, Walmart and Sainsbury’s are turning private labels into premium competitors
Tesco, Walmart and Sainsbury’s are expanding retailer-owned products beyond traditional budget categories as consumers increasingly prioritise quality and value over familiar national brands. However, new European retail data reveals that launching more private-label products does not necessarily generate stronger sales, raising questions about the profitability of premiumisation.
Is fibre becoming the next protein? Coca-Cola, PepsiCo and Kraft Heinz are betting on a new consumer habit
Coca-Cola's upcoming prebiotic soda trial, PepsiCo's nationwide fibre innovations and Kraft Heinz's enriched convenience meals suggest a shift in functional nutrition. Independent retail data supports growing consumer interest, but taste, affordability and repeat purchasing will determine the commercial winners.
Eos has launched Dewy Lip Shine, but can it stand out in beauty’s most crowded category?
Eos Products is moving beyond traditional balm with a five-shade lip-care and colour hybrid designed to capture demand for affordable, skincare-inspired beauty products.