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Representative image: The rise of neuro-nutrition is reshaping premium food categories, with cognitive health ingredients like ashwagandha and GABA driving consumer interest.

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Is the rise of neuro-nutrition creating a new premium category for cognitive support foods?

Explore how cognitive support ingredients like GABA and ashwagandha are fueling a new wave of premium, clean-label functional snacks and beverages.

byPallavi Madhiraju

September 10, 2025

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