Browsing Tag
Ferrero Group
4 posts
Why Ferrero is adding a founder-led granola brand after its $3.1bn WK Kellogg deal
Ferrero is buying Purely Elizabeth as its US breakfast push expands, but preserving founder-led growth while scaling distribution will be the real test.
Ferrero Group agrees to acquire Bold Snacks in first better-for-you move in South America
Ferrero Group to acquire Bold Snacks, entering Brazil's fast-growing protein snack market. Read what this means for Ferrero's strategy and competitors.
Can Ferrero turn legacy cereal into a global growth engine—or is WK Kellogg Co past its prime?
Ferrero just bought WK Kellogg Co for $3.1B—but can it turn Frosted Flakes and Special K into global growth brands in 2025? Find out what’s next.
WK Kellogg Co stock rallies near offer price as Ferrero announces $3.1bn acquisition
Ferrero to acquire WK Kellogg Co for $3.1 billion in cash. Find out how this 2025 mega-deal reshapes breakfast brands, stock momentum, and investor outlook.