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Euromonitor International
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Luvme Hair turns kinky straight wig care into a retention strategy as human-hair wig market grows
Luvme Hair has released new guidance on maintaining kinky straight human-hair wigs, focusing on moisture, gentle detangling, reduced washing and careful storage. Behind the consumer advice is a broader e-commerce strategy in which product longevity, education and post-purchase satisfaction can influence repeat sales and brand loyalty.