SBI Card unveils new travel-focused credit card line-up: SBI Card MILES
SBI Card, India’s leading pure-play credit card issuer, has officially launched its first travel-centric credit card series, SBI Card MILES, in Mumbai. This new offering includes three variants tailored to different levels of travelers: SBI Card MILES ELITE, SBI Card MILES PRIME, and the standard SBI Card MILES, each designed to enhance the travel experience with a host of exclusive benefits.
Targeted at everyone from travel enthusiasts to frequent fliers, the SBI Card MILES series promises a wealth of travel perks. These include the ability to convert Travel Credits into Air Miles or Hotel Points, accelerated rewards on all travel bookings, and access to numerous airport lounges. With over 20 airline and hotel partners, such as Air Vistara, Air India, and ITC Hotels, cardholders are equipped with a versatile tool for global travel.
Diverse Offerings Across Three Card Variants
Each card variant caters to different consumer needs and spending behaviors:
– SBI Card MILES ELITE: The premium offering in the lineup, this card provides up to 5000 Travel Credits on reaching INR 1 lakh spend within the first 60 days and additional milestones up to 20,000 Travel Credits for annual spending of INR 12 lakh. It also features a low foreign transaction fee of 1.99%, travel insurance, and Priority Pass membership, granting up to 14 complimentary lounge visits annually.
– SBI Card MILES PRIME and SBI Card MILES: These cards offer tailored benefits with lower joining and annual fees, making them accessible to a broader audience. They provide up to 6 Travel Credits for every INR 200 spent on travel and up to 2 Travel Credits on other purchases.
At the launch, Dinesh Kumar Khara, Chairman of State Bank of India, remarked on the robust consumption landscape that positions India as a key market in global travel. He praised the launch of SBI Card MILES as a pivotal product for redefining Indian consumer travel experiences.
Abhijit Chakravorty, MD & CEO of SBI Card, emphasized the customer-centric approach of the company, stating, “SBI Card MILES is our endeavor to offer our customers the best of all the travel benefits. This card has been designed to become one true travel partner for the cardholders.”
The introduction of SBI Card MILES is poised to make a significant impact on the travel credit card market in India. By offering scalable benefits that cater to a diverse range of travel enthusiasts, SBI Card aims to capitalize on the increasing demand for tailored travel solutions, thus enhancing the overall customer experience and satisfaction.
The launch of SBI Card MILES by SBI Card is a strategic move to tap into the growing segment of Indian travelers who are looking for more than just a travel credit card. With comprehensive benefits that bridge the gap between everyday spending and travel rewards, SBI Card is setting a new standard in the travel credit card industry. The holistic approach to offering rewards and benefits, coupled with strategic partnerships, positions SBI Card MILES as a potential market leader in this segment.