Prime Shrimp launches new Soy Ginger flavor to enhance home cooking experience


Prime Shrimp announces the addition of Soy Ginger to its innovative line of sauced frozen shrimp, marking a significant step in its mission to diversify home shrimp consumption across the United States. This new offering embodies the brand’s commitment to delivering gourmet shrimp flavors in convenient, easy-to-use formats. By leveraging simple cooking techniques, sustainable sourcing practices, and bold flavor profiles, Prime Shrimp is set on transforming the seafood consumption landscape.

The Soy Ginger variety, inspired by the rich and diverse flavors of Asian cuisines, features 8 ounces of shrimp accompanied by a 3-ounce butter-based sauce. The sauce—a savory blend of shallots, soy sauce, fresh ginger, and minced garlic—promises a taste experience that rivals even the best local takeout. This culinary delight is not only easy to prepare, ready to enjoy in less than 10 minutes but also available online and at select grocery stores, making gourmet-quality seafood more accessible to consumers.

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Davis McCool, Business Development Manager at Prime Shrimp, emphasized the company’s dedication to expanding its range of seasoned and sauced products. “We’re always on the lookout for new flavor profiles that can round out our line,” McCool stated. “Adding this bold Asian-inspired flavor takes us one step further to accomplishing that mission.” This strategy reflects Prime Shrimp’s ambition to cater to a wide array of tastes and culinary preferences, ensuring there’s a flavor for every dish, palette, or craving.

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With nearly eight decades of expertise in the seafood industry, Prime Shrimp is at the forefront of innovating shrimp offerings in the market. The brand distinguishes itself through gourmet seasonings and sauces, sustainable sourcing, and unique vacuum-packed boil-in-bag technology. This approach eliminates traditional barriers to seafood consumption, such as odor, preparation work, and cooking complexity, making shrimp an appealing and accessible choice for a broader audience.

All Prime Shrimp products, including the new Soy Ginger flavor, are sustainably sourced and antibiotic-free. Packaged in the United States, the shrimp is peeled, deveined, and prepared with consumer convenience in mind. Priced at a suggested retail price of $9.99, Soy Ginger is available online and at select retailers, offering an affordable option for consumers seeking restaurant-quality seafood at home.

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The launch of Soy Ginger by Prime Shrimp underscores a growing trend towards convenient, healthy, and protein-rich foods that do not compromise on taste or quality. As consumers continue to seek out sustainable and easy-to-prepare meal options, Prime Shrimp’s innovative offerings stand out as a testament to the brand’s ability to bridge the gap between the love for shrimp and the frequency of its home preparation. This move is poised to invigorate the frozen seafood aisle with a fresh and flavorful option that promises to make home cooking an adventure.

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