NODWIN Gaming’s Singapore subsidiary acquires game marketing agency PublishME
NODWIN Gaming, South Asia’s foremost gaming and esports media company, a material subsidiary of Nazara Technologies Ltd (BSE: NAZARA), has successfully acquired a 100% stake in game marketing agency PublishME. This strategic move, valued at USD 2 million, involved the acquisition of shares from Nazara Technologies Limited and Ozgur Ozalp, the existing shareholders. The integration of PublishME into NODWIN Gaming’s global emerging market network is poised to significantly bolster the company’s solutions capabilities for both publishers and brands.
This acquisition not only brings a host of new opportunities but also paves the way for a multitude of fresh possibilities for NODWIN Gaming, a leading player in the gaming and esports media industry. As NODWIN Gaming continues its global expansion, with a particular focus on crucial emerging markets like the new BRICS global network, the inclusion of PublishME represents a natural and integral progression. It enables NODWIN Gaming to assist publishers and brands in understanding and accessing these burgeoning markets.
Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, expressed his excitement about welcoming PublishME into the NODWIN Gaming family. He emphasized how this strategic acquisition aligns perfectly with their mission of dominating the emerging market sports media landscape.
Nitish Mittersain, CEO of Nazara Technologies, also commented on the transaction, highlighting the significant synergies between NODWIN Gaming and PublishME. This move enables NODWIN to establish a stronger foothold in the Middle East esports market, marking a promising expansion.
PublishME, with offices in Turkey and the UAE, specializes in crafting engaging and effective communications to connect brands with gamers. Their services include Game Launch plans, social media management, sponsorship, and activations. The agency’s expertise in navigating the Middle East and Turkish markets, combined with NODWIN Gaming’s robust relationships with publishers and brands, creates a remarkable synergy that delivers exceptional value to the entire gaming ecosystem.
In a transition reflecting the integration, PublishME will be rebranded as NODWIN Gaming in the Middle East while retaining the PublishME name in its original Turkish market. Additionally, PublishME founder Ozgur Ozalp will assume the role of CEO of NODWIN Gaming Dubai.