Nissin Foods expands US presence with $228m plant in Greenville County, South Carolina

In a strategic move to bolster its manufacturing footprint, Nissin Foods USA has announced a significant $228 million investment to establish a new manufacturing site in Greenville County, South Carolina. This major investment will enhance the company’s production capacity, responding to the rising consumer demand for its popular instant ramen products like Top Ramen and Cup Noodles.

Greenville County: The Chosen Locale for Nissin’s Innovation and Expansion

Michael Price, the CEO and President of Nissin Foods USA, emphasizes the 65-year legacy of the company’s instant ramen brands that have garnered a robust consumer following, driving substantial market growth. The selection of Greenville for the new plant is a result of its strategic position in the southeastern U.S. market, offering geographic advantage, skilled workforce, and cost competitiveness. The upcoming facility, encompassing over 640,000 square feet, will not only expand Nissin Foods’ product reach but also exhibit the company’s dedication to sustainability, featuring solar panels, EV charging stations, and electric forklifts, aligning with its ambitious environmental goals.

Nissin’s Commitment to Growth and Sustainability in the U.S.

Marking a pivotal milestone for Nissin Foods, the establishment of the third U.S. facility underscores the company’s commitment to leading the instant ramen category’s growth. With a track record of impressive sales increases, including a 28% uptick in the first quarter of 2023, Nissin Foods is poised to further its market dominance through this expansion and a recent enhancement of its Lancaster facility, which saw a 15% capacity increase.

Economic Impact and Future Outlook for Nissin Foods in Greenville

The Greenville plant is not just an expansion of Nissin Foods’ operational capabilities but also a significant contributor to the local economy, promising to create hundreds of jobs in the community. With construction set to commence in December 2023 and production expected by August 2025, this development signals a forward-looking trajectory for Nissin Foods in the U.S. market, with potential for further advancements in line with consumer needs and environmental stewardship.