Max Life partners with DCB Bank to enhance life insurance accessibility

Max Life Insurance Company has entered into a partnership with DCB Bank, a new-age private sector bank in India, to enhance accessibility to life insurance.

The collaboration will extend Max Life’s diverse range of life insurance products, encompassing term, savings, and retirement plans, to the bank’s customer base, enhancing their financial protection and investment options.

DCB Bank, operating with 427 branches across India, boasts of modern technology and infrastructure, inclusive of top-notch internet banking for personal and business services. This strategic partnership will enable bank customers to avail Max Life’s protection and long-term savings solutions, ensuring financial security for them and their families. Max Life Insurance Company Ltd. is a joint venture between Max Financial Services Limited and Axis Bank Limited.

V Viswanand — Max Life Deputy Managing Director said: “We are delighted to join forces with DCB Bank as part of our growing Bancassurance network. DCB Bank’s customer-centric approach and widespread reach make them an ideal partner for Max Life. Through this collaboration, we aim to provide superior customer experience by offering top-notch products, digital servicing, and an omni-channel approach.”

The broad scope of DCB Bank’s operation with 427 touchpoints provides a robust platform for Max Life Insurance to further bolster its distribution network. DCB Bank customers now have a plethora of Max Life Insurance policies at their disposal, including term, savings, and retirement plans.

Praveen Kutty — DCB Bank Head of Retail Banking said: “DCB Bank’s tie-up with Max Life will pave the way for adaptable, and varied life insurance products for our customers. Through this partnership, we aim to empower our customers by providing them with innovative and flexible life insurance products that cater to their needs.

“We are confident that Max Life’s bouquet of customized need-based products, along with the Bank’s growing reach and strong technology capabilities, shall improve insurance penetration across the branch network.”