Equitas Small Finance Bank ropes in Rani Rampal and Smriti Mandhana as brand ambassadors

Chennai-based small finance bank Equitas Small Finance Bank has appointed women hockey player Rani Rampal and women cricketer Smriti Mandhana as its brand ambassadors.

Rani Rampal has the record for being the youngest player in the national hockey team. She had represented India at the age of 15 itself at the 2010 World Cup.

Smriti Mandhana, on the other hand, was recognized by the Board of Control for Cricket in India (BCCI) in 2018 as the ‘Best Women’s International Cricketer’.

Commenting on being the brand ambassador of Equitas Small Finance Bank, Smriti Mandhana said: “I was truly impressed by Equitas Bank’s stand on not just banking, but going beyond as well. Their sincere and single-minded focus on making banking simpler even for the unbanked and under-banked touched my heart.

“They have challenged the norms and broken barriers. This spirit resonated with me and I could relate with their values.”

Equitas Small Finance Bank provides a range of products and services that are customized to address the requirements of its customers with limited access to formal financing channels. The bank also serves affluent and mass affluent, small and medium enterprises (SMEs) and corporates.

Murali Vaidyanathan — Senior President and Country Head – Branch Banking – Liabilities, Products & Wealth, Equitas Small Finance Bank Limited, said: “Rani and Smriti are two classic examples of a vibrant youth achieving their aspirations and we are proud to announce them as our brand ambassadors.

“Banking for women and empowering them is our key focus area and the announcement of our collaboration with these two leading “EVA’s” is in that philosophy and direction.”

Last month, Equitas Small Finance Bank launched Equitech, a fintech accelerator program, aimed at boosting fintech start-ups.