MapmyIndia founders launch new data analytics firm ClarityX

Rakesh Verma and Rashmi Verma, the pioneers behind MapmyIndia, have announced the inception of ClarityX, a new enterprise aimed at revolutionizing the field of data analytics with AI-driven solutions tailored to enterprise clients. This strategic move is set to expand MapmyIndia’s offerings into new dimensions of data utilization and customer engagement, enhancing the company’s already formidable presence in the digital mapping and geospatial sector.

Located in the bustling urban centers of New Delhi and Mumbai, ClarityX showcased its capabilities at prestigious venues such as Bharat Mandapam and Jio World Convention Centre. Here, industry leaders witnessed firsthand the synergistic potential of the partnership between MapmyIndia and ClarityX. This alliance is poised to empower clients with innovative tools to identify market expansion opportunities, optimize resources, and mitigate risks.

Rakesh Verma, Co-founder and CMD of MapmyIndia and Founder of ClarityX, elaborated on the vision behind the new company. “The world is driven by data, and understanding its full spectrum is crucial. With ClarityX, we are focusing on a dedicated, consultative approach to unleash the power of data across varied industries,” said Verma. ClarityX is engineered to integrate seamlessly with MapmyIndia’s technologies, delivering comprehensive insights that drive smarter, more effective business decisions.

ClarityX has rapidly begun to make its mark. Notable achievements include aiding a Green Mobility company in pinpointing optimal sites for new charging stations and assisting a financial services provider in expanding its ATM network through precise location strategies. These initiatives underscore ClarityX’s capacity to transform strategic insights into tangible business advantages.

ClarityX’s innovative product suite includes proprietary indices like the District Potential Index and advanced machine learning models such as the Sales Projection Model. These tools are part of a full stack solution that promises unmatched depth and accuracy in business analytics, leveraging MapmyIndia’s rich geospatial data and three decades of industry experience.

The establishment of ClarityX is a strategic expansion that capitalizes on the existing strengths of MapmyIndia while addressing the growing demand for tailored, data-driven business solutions. This move not only enhances the service offerings of both entities but also positions them as leaders in the digital transformation landscape.