Landmark Cars partners with Kia India to expand portfolio in Hyderabad
In a strategic move to broaden its automotive brand representation across India, Landmark Cars Limited (BSE: 543714 & NSE: LANDMARK), a premier name in the premium automotive retail sector, has officially announced its new dealership agreement with Kia India. This new partnership will enable Landmark Cars to showcase Kia’s lineup in the Hyderabad region, enhancing its portfolio to include 10 distinguished automotive brands across 10 states. The dealership, which encompasses both sales and after-sales services for Kia cars, will operate under a wholly owned subsidiary of Landmark Cars, emphasizing the company’s commitment to offering a wide range of choices to its customers.
Sanjay Thakker, Chairman & Executive Director of Landmark Cars, expressed his enthusiasm about the collaboration, stating, “The collaboration with Kia India for its dealership in Hyderabad is a testimony to our twin strategy of horizontal expansion by partnering with fast-growing, premium brands and vertical expansion by going deep into an identified geography to achieve operating leverage and would be a beginning of a long and mutually beneficial association between Landmark and Kia.” This statement underlines Landmark Cars’ strategic approach to expansion by associating with rapidly growing brands and enhancing its presence in key geographies.
Landmark Cars Limited has established itself as a leading choice for original equipment manufacturers (OEMs), boasting a comprehensive portfolio that includes prestigious brands such as Mercedes-Benz, Honda, Jeep, Volkswagen, BYD, Renault, Mahindra & Mahindra, and MG Motors. In addition to new vehicle sales, Landmark Cars offers a spectrum of services including after-sales support, vehicle repairs, sales of pre-owned passenger vehicles, and facilitation of third-party financial and insurance products. The addition of Kia to its brand offerings in Hyderabad signifies Landmark’s intent to further cement its position as a cornerstone in India’s premium automotive retail sector.
The partnership between Landmark Cars Limited and Kia India represents a significant milestone in the automotive retail landscape. By incorporating Kia into its diverse brand portfolio, Landmark Cars not only enhances its market presence but also underscores its commitment to meeting the evolving needs of Indian consumers. This strategic expansion into the Hyderabad region with Kia India is poised to set new benchmarks in automotive sales and service excellence.
The collaboration between Landmark Cars Limited and Kia India is a strategic move that exemplifies the dynamic nature of the automotive retail industry in India. As companies strive to broaden their market reach and cater to the diverse preferences of Indian consumers, partnerships like these play a crucial role in shaping the future landscape of automotive retail. With Landmark’s extensive experience and Kia’s innovative offerings, this partnership is set to offer a wealth of choices to consumers, potentially driving further growth in the sector.