Infosys partners with SAP Emarsys to bolster omnichannel customer engagement

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Infosys, a global leader in next-generation digital services and consulting, has announced a strategic collaboration with SAP Emarsys, a leading cloud-based, omnichannel customer engagement platform. This partnership is set to empower businesses worldwide by enhancing their customer engagement strategies through high-impact marketing campaigns. Leveraging the advanced capabilities of the Emarsys platform and Infosys Cobalt, the collaboration aims to significantly boost revenue growth and improve customer experiences.

Transforming Customer Engagement through Technology

The synergy between Infosys and SAP Emarsys will enable enterprises to execute complex, industry-specific marketing campaigns across multiple channels. Businesses will benefit from real-time customer interactions and enhanced loyalty through personalized communication strategies. By integrating AI technologies from Infosys Topaz with Emarsys’ robust platform, companies will unlock valuable data insights and predictive analytics, fostering data-driven decision-making processes that are crucial for competitive advantage.

Infosys collaborates with SAP Emarsys to boost omnichannel customer engagement through innovative digital services.

Infosys collaborates with SAP Emarsys to boost omnichannel customer engagement through innovative digital services.

Seamless Integration for Enhanced Customer Experiences

The collaboration will also provide enterprises with a comprehensive 360-degree view of their marketing campaigns, merging digital channels with physical in-store experiences to deliver seamless and immersive customer interactions. This integrated approach is designed to create a more interactive and engaging brand experience, ultimately leading to increased customer satisfaction and loyalty.

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Industry Reactions to the Collaboration

Aaron Bradley, Vice President Experience, Technology & GTM Innovation at Wella Company, shared his enthusiasm about the partnership, stating, “We are pleased to be working with Infosys to create a superior, agile, and scalable digital capability using Emarsys to blend digital channels. This collaboration with Infosys has helped to accelerate our digital transformation in our Digital Marketing operations and facilitating our push towards innovation to deliver engaging shopping experiences across multiple touchpoints.”

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Brian Falzone, Chief Operations Officer at SAP Emarsys, commented on the strategic impact of the partnership, saying, “Our collaboration with Infosys will supercharge customer engagement and the way our customers leverage data to make strategic decisions. With Infosys’ expertise connecting integrated marketing solutions to maximize revenue through personalization, innovation will continue to remain at the forefront for our customers.”

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Dinesh Rao, Executive Vice President, Co-Head of Delivery at Infosys, expressed his anticipation for the results of the partnership, noting, “We are delighted to collaborate with SAP Emarsys to bring groundbreaking omnichannel marketing solutions to our customers. We look forward to helping businesses streamline their marketing processes, seamlessly blending digital channels and creating a new era of customer engagement and generating faster insights across customer life cycle.”

This partnership between Infosys and SAP Emarsys is a clear indicator of the evolving landscape of digital marketing, where omnichannel strategies become essential. The combination of Infosys’ technological expertise and the dynamic capabilities of SAP Emarsys could redefine how businesses interact with their customers, making personalized, real-time engagements the new norm.

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