Indian dairy company Hatsun Agro Product launches Arokya Paneer
Hatsun Agro Product, an Indian dairy company, has launched a paneer product under the Arokya brand – Arokya Paneer to expand its dairy product portfolio.
The dairy manufacturer said that Arokya Paneer is prepared by using fresh milk procured directly from farmers and also natural lemon.
Hatsun Agro Product claimed that Arokya Paneer will meet the increasing preference among consumers for natural and fresh paneer prepared by a conventional process using lemon. The new paneer product is said to be unique as it uses lemon juice for curdling milk in a traditional manner, which ensures the paneer texture stay soft so that it can be used for preparing various dishes.
Arokya Paneer will be rolled out in the states of Tamil Nadu, Andhra Pradesh, Karnataka, Telangana, Maharashtra, Goa, and Pondicherry. The paneer product is available in a packing of 200gm and is priced at INR 100.
RG Chandramogan – Chairman, Hatsun Agro Product said: “Arokya” brand is synonymous with high quality milk and curd and is preferred brand among lakhs of consumers. Arokya Paneer is an important brand extension in our dairy product segment.”
Earlier this year, the Indian dairy company started commercial production at a newly built milk and milk products plant in Solapur, Maharashtra.